--- title: Sarah Jessica Parker and Jeff Bridges Join Forces in New Ad description: Carrie Bradshaw and The Dude are brought back to life in the new Super Bowl ad for Stella Artois, in support of the cause of clean water canonical: https://time.com/5514520/stella-artois-super-bowl/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2019-01-28T16:07:56.000Z article:modified_time: 2026-04-13T07:57:08.563Z og:title: Sarah Jessica Parker and Jeff Bridges Cause Stir in New Ad og:description: Carrie Bradshaw and The Dude teamed up for a new Super Bowl ad with a cause og:url: https://time.com/5514520/stella-artois-super-bowl/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3ee58337deadeb59/698944127cdbac39ebd5ef47/screen-shot-2019-01-28-at-11.03.38-am.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1258 og:image:height: 708 og:image:alt: carrie-bradshaw-the-dude og:type: article twitter:card: summary_large_image twitter:title: Sarah Jessica Parker and Jeff Bridges Cause Stir in New Ad twitter:description: Carrie Bradshaw and The Dude teamed up for a new Super Bowl ad with a cause twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3ee58337deadeb59/698944127cdbac39ebd5ef47/screen-shot-2019-01-28-at-11.03.38-am.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Carrie Bradshaw and the Dude Cause Total Mayhem in a Super Bowl Ad > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 28, 2019 4:07 PM UTC  YouTube  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 28, 2019 4:07 PM UTC [Carrie Bradshaw](http://time.com/4846970/candace-bushnell-on-carrie-big/) is back — but not in the way you might expect. In a new ad for [Super Bowl 2019](http://time.com/5508298/super-bowl-rams-patriots/), Sarah Jessica Parker and [Jeff Bridges](http://time.com/5495717/jeff-bridges-geodesic-dome/) teamed up to reinvigorate their two most iconic onscreen characters, Parker’s _Sex and the City_ writer and Bridges’ The Dude from[ _The Big Lebowski._](http://time.com/4229116/big-lebowski-james-goldstein-lacma-house/) Bradshaw is known for her love of Cosmopolitan cocktails on the hit TV show, while The Dude is synonymous with his penchant for White Russians. But in the new ad, both characters eschew their usual order for a Stella Artois beer. Besides just skipping the strong stuff for a brew, there’s also a charitable component to the ad’s message: Stella Artois has joined up with water.org’s “Pour it Forward” campaign, and is donating a portion of every Stella purchase to the non-profit to support access to clean water in the developing world. Water.org was [co-founded](https://water.org/about-us/) by fellow actor Matt Damon. In the ad, Parker and Bridges — fully decked out in their notable character costumes — throw a restaurant into mayhem with their deviation from the norm. But when they end up seated next to each other, they share a cheers to the cause. “Good choice,” Parker tells Bridges about his beverage. “Well, changing can do a little good,” he rejoins. So while [_Sex and the City 3_](http://time.com/4039930/sarah-jessica-parker-sex-and-the-city-3/) remains tabled indefinitely, at least we have one more Bradshaw outfit to add to the archive. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5514520/stella-artois-super-bowl/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5514520/stella-artois-super-bowl/"},"headline":"Carrie Bradshaw and the Dude Cause Total Mayhem in a Super Bowl Ad","datePublished":"2019-01-28T16:07:56.000Z","dateModified":"2026-04-13T07:57:08.563Z","description":"Carrie Bradshaw and The Dude are brought back to life in the new Super Bowl ad for Stella Artois, in support of the cause of clean water","url":"https://time.com/5514520/stella-artois-super-bowl/","keywords":["Newsfeed","Television","Super Bowl 2019"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3ee58337deadeb59/698944127cdbac39ebd5ef47/screen-shot-2019-01-28-at-11.03.38-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3ee58337deadeb59/698944127cdbac39ebd5ef47/screen-shot-2019-01-28-at-11.03.38-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"carrie-bradshaw-the-dude","caption":"","creditText":"YouTube","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5514520/stella-artois-super-bowl/","name":"Carrie Bradshaw and the Dude Cause Total Mayhem in a Super Bowl Ad"}}]}] ```