--- title: The New 'Grinch' Movie Is Hiding a Taylor Swift Meme description: A popular meme about Taylor Swift's music gets a reference in the new 'Grinch' movie, involving a screaming goat. canonical: https://time.com/5452013/grinch-taylor-swift-meme/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-11-12T18:32:46.000Z article:modified_time: 2026-10-13T08:06:01.666Z og:title: The New 'Grinch' Movie Is Hiding a Taylor Swift Meme og:description: The screaming goat of a Taylor Swift meme gets a spotlight in the movie og:url: https://time.com/5452013/grinch-taylor-swift-meme/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfd3cda036eb7f632/6989370022fb85cc68e2655d/goats.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Open Farm Day UnderHill Fibers og:type: article twitter:card: summary_large_image twitter:title: The New 'Grinch' Movie Is Hiding a Taylor Swift Meme twitter:description: The screaming goat of a Taylor Swift meme gets a spotlight in the movie twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfd3cda036eb7f632/6989370022fb85cc68e2655d/goats.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The New 'Grinch' Movie Is Hiding a Taylor Swift Meme in Plain Sight > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: The Grinch Movie Trailer [Watch (HLS stream): The Grinch Movie Trailer](https://cdn.jwplayer.com/manifests/U7yIRH31.m3u8) (2:21)  _Published 2018-11-12. The Grinch Movie Trailer_  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 12, 2018 6:32 PM UTC The Grinch Movie Trailer  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 12, 2018 6:32 PM UTC [Goats](http://time.com/4145834/goats-sing-christmas-carols/) are having a moment this holiday season. Specifically, a goat in the new animated[ _The Grinch_ movie](http://time.com/5451612/dr-seuss-grinch-box-office/), which just topped weekend box office sales. In the retelling of the classic Christmastime story, the furry green star goes on a journey into the woods — and encounters a goat on his escapade as an extra “layer of fun,” according [to an interview](https://www.businessinsider.com.au/the-grinch-goat-taylor-swift-2018-11) between co-director Scott Mosier and INSIDER. That’s because it isn’t just any goat, but a screaming goat, [inspired by](https://www.youtube.com/watch?time%5Fcontinue=17&v=kh6c0SOfkH4) the Taylor Swift “I Knew You Were Trouble” remix video that went viral in 2013. “I wish I could say it was some deep, artistic, creative core, but it was YouTube,” Mosier said. The screaming goat video was a hit online when the surprisingly anthropomorphic sound of the animal was spliced in to Swift’s song and music video from her 2012 album _Red_, taking the place of her vocals in the dubstep track’s chorus. Strange, yes, but also strangely effective, the random mashup between human and animal was a popular meme at the time — and has apparently remained top-of-mind enough to make its way into the production process of the _Grinch_ crew while they were developing the gags for the new movie. Just goes to show: the [Swift effect](http://time.com/5426974/taylor-swift-voting-post/) has a long reach. ## Transcript [00:00] [ BLANK_AUDIO ] [ MUSIC ] Illumination. [ LAUGH ] [00:02] [ SOUND ] [ MUSIC ] [ MUSIC ] [ BLANK_AUDIO ] [00:05] [ MUSIC ] Mom! [ MUSIC ] [ MUSIC ] [ MUSIC ] Today [00:31] we will [01:02] do mean [01:32] things, and we will do them in style. Hello, happy hol- [01:34] Uh- uh. [ MUSIC ] What is this? Excuse me, are you [01:34] getting that? No. [ MUSIC ] [ LAUGH ] [ MUSIC ] [01:34] [ SOUND ] [ MUSIC ] The Grinch [ MUSIC ] [ SOUND ] [02:11] [ SOUND ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5452013/grinch-taylor-swift-meme/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5452013/grinch-taylor-swift-meme/"},"headline":"The New 'Grinch' Movie Is Hiding a Taylor Swift Meme in Plain Sight","datePublished":"2018-11-12T18:32:46.000Z","dateModified":"2026-10-13T08:06:01.666Z","description":"Screaming goats will never get old","url":"https://time.com/5452013/grinch-taylor-swift-meme/","keywords":["Newsfeed","movies","Taylor Swift"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfd3cda036eb7f632/6989370022fb85cc68e2655d/goats.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfd3cda036eb7f632/6989370022fb85cc68e2655d/goats.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Open Farm Day UnderHill Fibers","caption":"Open Farm Day UnderHill Fibers","creditText":"Portland Press Herald—Press Herald via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5452013/grinch-taylor-swift-meme/","name":"The New 'Grinch' Movie Is Hiding a Taylor Swift Meme in Plain Sight"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"The Grinch Movie Trailer","description":"The Grinch Movie Trailer","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/U7yIRH31/poster.jpg?width=720","uploadDate":"2018-11-12T18:57:06.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/U7yIRH31.m3u8","embedUrl":"https://time.com/5452013/grinch-taylor-swift-meme/","duration":"PT2M21S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5452013/grinch-taylor-swift-meme/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```