--- description: Apple enthusiasts took to the Internet to sound off on what they believed was a missed collab for the new iPhone with INXS. title: People Think Apple Missed Out on This Chance of a Lifetime image: https://static.time.com/v3/assets/bltea6093859af6183b/bltabc6fb83fb07628e/69893a2997cdff75d96b6393/inxs-apple-iphone-xs.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # People Think Apple Missed Out on the Music Collaboration of a Lifetime  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Sep 13, 2018 5:11 PM CUT  SYDNEY, AUSTRALIA - NOVEMBER 07: Members of INXS arrives on the red carpet at the 2010 ARIA Awards at the Sydney Opera House on November 7, 2010 in Sydney, Australia. (Photo by Don Arnold/WireImage) SYDNEY, AUSTRALIA - NOVEMBER 07: Members of INXS arrives on the red carpet at the 2010 ARIA Awards at the Sydney Opera House on November 7, 2010 in Sydney, Australia. (Photo by Don Arnold/WireImage)Don Arnold—WireImage  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Sep 13, 2018 5:11 PM CUT The [2018 Apple keynote event](http://time.com/5394337/apple-iphone-xs-xr-watch/ "undefined") on Wednesday had plenty of buzzy moments, ranging from [Tim Cook’s fake-out prank](http://time.com/5394127/tim-cook-twitter/ "undefined") to the reveal of the [latest edition of the iPhone](http://time.com/5393758/apple-iphone-xs-how-watch-live/ "undefined"), but Apple enthusiasts thought that the tech giant may have missed out on a major collaboration opportunity for their latest offerings. The new iPhones were debuted at the Apple event and were named the iPhone XR and the iPhone XS. The latter name reminded some of the name of Australian rock band, INXS, who gained major fame in the ’80s. Apple fans soon took to the Internet to sound off on what believed was a missed dream collaboration to promote the newest iPhone. These Twitter users wanted to know why INXS, although broken up now, wasn’t involved with the launch. > [](https://twitter.com/TyLHenderson/status/1039945957729808389) > [](https://twitter.com/ExtraCredit/status/1039934709155995648) While this one used the similarity in names to indulge a bit of nostalgia. > [](https://twitter.com/shanselman/status/1039950233520594944) Another brainstormed other potential collaborations for Apple. > [](https://twitter.com/me3dia/status/1039933016645296128) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5395428/apple-inxs/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5395428/apple-inxs/"},"headline":"People Think Apple Missed Out on the Music Collaboration of a Lifetime","datePublished":"2018-09-13T17:11:36.000Z","dateModified":"2026-04-13T07:54:50.547Z","description":"Apple enthusiasts took to the Internet to sound off on what they believed was a missed collab for the new iPhone with INXS.","url":"https://time.com/5395428/apple-inxs/","keywords":["Newsfeed","Tech","Technology"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltabc6fb83fb07628e/69893a2997cdff75d96b6393/inxs-apple-iphone-xs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltabc6fb83fb07628e/69893a2997cdff75d96b6393/inxs-apple-iphone-xs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"2010 ARIA Awards - Arrivals","caption":"2010 ARIA Awards - Arrivals","creditText":"Don Arnold—WireImage","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5395428/apple-inxs/","name":"People Think Apple Missed Out on the Music Collaboration of a Lifetime"}}]}] ```