--- title: Internet Rallies for an Apple Collab with INXS for iPhone XS description: Apple enthusiasts took to the Internet to sound off on what they believed was a missed collab for the new iPhone with INXS. canonical: https://time.com/5395428/apple-inxs/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-09-13T17:11:36.000Z article:modified_time: 2026-04-13T07:54:50.547Z og:title: People Think Apple Missed Out on This Chance of a Lifetime og:description: It would have been a perfect fit, according to the internet og:url: https://time.com/5395428/apple-inxs/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltabc6fb83fb07628e/69893a2997cdff75d96b6393/inxs-apple-iphone-xs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: 2010 ARIA Awards - Arrivals og:type: article twitter:card: summary_large_image twitter:title: People Think Apple Missed Out on This Chance of a Lifetime twitter:description: It would have been a perfect fit, according to the internet twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltabc6fb83fb07628e/69893a2997cdff75d96b6393/inxs-apple-iphone-xs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # People Think Apple Missed Out on the Music Collaboration of a Lifetime > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 13, 2018 5:11 PM UTC  SYDNEY, AUSTRALIA - NOVEMBER 07: Members of INXS arrives on the red carpet at the 2010 ARIA Awards at the Sydney Opera House on November 7, 2010 in Sydney, Australia. (Photo by Don Arnold/WireImage) SYDNEY, AUSTRALIA - NOVEMBER 07: Members of INXS arrives on the red carpet at the 2010 ARIA Awards at the Sydney Opera House on November 7, 2010 in Sydney, Australia. (Photo by Don Arnold/WireImage) Don Arnold—WireImage  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 13, 2018 5:11 PM UTC The [2018 Apple keynote event](http://time.com/5394337/apple-iphone-xs-xr-watch/) on Wednesday had plenty of buzzy moments, ranging from [Tim Cook’s fake-out prank](http://time.com/5394127/tim-cook-twitter/) to the reveal of the [latest edition of the iPhone](http://time.com/5393758/apple-iphone-xs-how-watch-live/), but Apple enthusiasts thought that the tech giant may have missed out on a major collaboration opportunity for their latest offerings. The new iPhones were debuted at the Apple event and were named the iPhone XR and the iPhone XS. The latter name reminded some of the name of Australian rock band, INXS, who gained major fame in the ’80s. Apple fans soon took to the Internet to sound off on what believed was a missed dream collaboration to promote the newest iPhone. These Twitter users wanted to know why INXS, although broken up now, wasn’t involved with the launch. > [](https://twitter.com/TyLHenderson/status/1039945957729808389) > [](https://twitter.com/ExtraCredit/status/1039934709155995648) While this one used the similarity in names to indulge a bit of nostalgia. > [](https://twitter.com/shanselman/status/1039950233520594944) Another brainstormed other potential collaborations for Apple. > [](https://twitter.com/me3dia/status/1039933016645296128) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5395428/apple-inxs/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5395428/apple-inxs/"},"headline":"People Think Apple Missed Out on the Music Collaboration of a Lifetime","datePublished":"2018-09-13T17:11:36.000Z","dateModified":"2026-04-13T07:54:50.547Z","description":"Apple enthusiasts took to the Internet to sound off on what they believed was a missed collab for the new iPhone with INXS.","url":"https://time.com/5395428/apple-inxs/","keywords":["Newsfeed","Tech","Technology"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltabc6fb83fb07628e/69893a2997cdff75d96b6393/inxs-apple-iphone-xs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltabc6fb83fb07628e/69893a2997cdff75d96b6393/inxs-apple-iphone-xs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"2010 ARIA Awards - Arrivals","caption":"2010 ARIA Awards - Arrivals","creditText":"Don Arnold—WireImage","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5395428/apple-inxs/","name":"People Think Apple Missed Out on the Music Collaboration of a Lifetime"}}]}] ```