--- description: Apple on Thursday sent out invitations for a Sept. 12 event during which it will likely introduce three new iPhone models. title: Here's When Apple's Next Big Event Will Take Place image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd8180eb3d58277ee/6989391f0a4a2285969d3917/apple-iphone-event-invite.png?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Here's When Apple's Next Big Event Will Take Place (30 Aug 2018)  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Aug 30, 2018 4:41 PM CUT  Apple iPhone Event Invitation Apple iPhone Event InvitationApple  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Aug 30, 2018 4:41 PM CUT Apple on Thursday sent out invitations for a Sept. 12 event in Cupertino, Calif., during which the company will likely show off new iPhone models and possibly other gadgets. In typical Apple form, the company included a cryptic note with the invitation: “Gather round,” along with a copper-hued discus that resembles the company’s new Apple Park campus, nicknamed “the spaceship.” However, it could also be an allusion to some new hardware product — the company has certainly dabbled in spherical design, as seen in the [HomePod speaker](http://time.com/5187811/homepod-apple-review/ "undefined") and 2013’s R2-D2-esque [Mac Pro](http://time.com/4724467/apple-mac-pro-redesign/ "undefined"). While nothing will be official until the day of the event, [Apple is rumored to be introducing three new iPhone models](http://time.com/5380371/iphone-apple-rumors/ "undefined"), including two with OLED screens and a cheaper device with an LCD display. The company could also drop a new Apple Watch model, the wireless-charging AirPower mat, and other new hardware. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5382996/apple-iphone-event-date/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5382996/apple-iphone-event-date/"},"headline":"Here's When Apple's Next Big Event Will Take Place (30 Aug 2018)","datePublished":"2018-08-30T16:41:48.000Z","dateModified":"2026-04-13T08:51:49.204Z","description":"Three new iPhones are rumored to be on the way","url":"https://time.com/5382996/apple-iphone-event-date/","keywords":["Tech","Apple","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd8180eb3d58277ee/6989391f0a4a2285969d3917/apple-iphone-event-invite.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd8180eb3d58277ee/6989391f0a4a2285969d3917/apple-iphone-event-invite.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple iPhone Event Invitation","caption":"Apple iPhone Event Invitation","creditText":"Apple","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5382996/apple-iphone-event-date/","name":"Here's When Apple's Next Big Event Will Take Place (30 Aug 2018)"}}]}] ```