--- title: Neymar Ad Explains His World Cup Dives in Video description: In an ad, the international soccer star addressed his "exaggerated" World Cup falls: "I fell, but only who falls can pick himself up." canonical: https://time.com/5352792/neymar-ad/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-07-30T16:56:14.000Z article:modified_time: 2026-04-13T07:54:04.061Z og:title: Brazil's Neymar Has an Explanation for His World Cup Antics og:description: In an ad, the soccer star addressed his "exaggerated" World Cup falls og:url: https://time.com/5352792/neymar-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb341ccc5adc14dcb/6989369e929fad145fbf1335/neymar-brazil-world-cup-2018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5307 og:image:height: 2985 og:image:alt: Brazil v Belgium: Quarter Final - 2018 FIFA World Cup Russia og:type: article twitter:card: summary_large_image twitter:title: Brazil's Neymar Has an Explanation for His World Cup Antics twitter:description: In an ad, the soccer star addressed his "exaggerated" World Cup falls twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb341ccc5adc14dcb/6989369e929fad145fbf1335/neymar-brazil-world-cup-2018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'The Truth Is I Suffer.' 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=8ff60abf-a9c2-488c-9f56-cef214df7bb7&cr=time-nl-brief-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 30, 2018 4:56 PM UTC  Neymar of Brazil is seen during the 2018 FIFA World Cup Russia Quarter Final match between Winner Game 53 and Winner Game 54 at Kazan Arena on July 6, 2018 in Kazan, Russia. Neymar of Brazil is seen during the 2018 FIFA World Cup Russia Quarter Final match between Winner Game 53 and Winner Game 54 at Kazan Arena on July 6, 2018 in Kazan, Russia. Ian MacNicol—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 30, 2018 4:56 PM UTC At the [2018 World Cup](http://time.com/money/5314692/world-cup-2018-players-make/) in Russia, Brazil’s [national team](http://time.com/5337568/world-cup-final-soccer-france-croatia/) did not make it to the final, despite the presence of star player [Neymar](http://time.com/5333146/neymar-challenge/) on their squad. Striker Neymar also came in for criticism during the tournament due to his on-field antics, including what some deemed to be exaggerated falls and “dives” during play. (In fact, his moves became [internet memes](http://time.com/5328519/neymar-stepped-on/) widely circulated during the games.) And now — in a Portuguese-language ad sponsored by Gillette — Neymar is finally addressing his World Cup choices. Titled “a new man every day,” the stylized black-and-white video narrated by Neymar sees him reflecting poetically on the critiques that have been leveled his way in what seems to be a public statement to his fans and detractors alike. “You may think I exaggerate. And sometimes I do exaggerate. But the truth is I suffer on the pitch,” the 26-year-old player [explains](https://www.cbc.ca/sports/soccer/worldcup/neymar-world-cup-exaggerated-reactions-1.4766493) over soaring music. “You may think I fall too much. But the truth is I did not fall. I fell apart… I took long to accept your criticism. I took long to look at myself in the mirror and become a new man. I fell, but only who falls can pick himself up.” He ends with a plea to Brazil to “help me stand.” The World Cup may be over this time, but he still has his role on [Paris’s Saint-Germain](http://www.skysports.com/football/news/11820/11453083/thomas-tuchel-believes-he-has-connection-with-neymar-at-paris-saint-germain) club team to keep him busy. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5352792/neymar-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5352792/neymar-ad/"},"headline":"'The Truth Is I Suffer.' 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