--- title: Why Women Never Feel Like They’re Right With Breastfeeding description: Despite all that data, the U.S. has consistently lagged behind most high-income countries on both breastfeeding rates and related policies canonical: https://time.com/5336617/breastfeeding-debate/ author: Susanna Schrobsdorff article:opinion: true article:content_tier: free article:published_time: 2018-07-12T10:16:03.000Z article:modified_time: 2026-08-04T07:53:18.565Z article:section: Ideas og:title: When It Comes to Breastfeeding, This Is Why Women Never Feel Like They’re Right og:description: "We're overwhelmed and paralyzed by the debates about what's best" og:url: https://time.com/5336617/breastfeeding-debate/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd7e32c4c390a995b/6989352d97cdffeb016b5b7c/breastfeeding-united-states-world-health-assembly.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2405 og:image:height: 1353 og:image:alt: Breastfeeding debate in United States og:type: article twitter:card: summary_large_image twitter:title: When It Comes to Breastfeeding, This Is Why Women Never Feel Like They’re Right twitter:description: "We're overwhelmed and paralyzed by the debates about what's best" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd7e32c4c390a995b/6989352d97cdffeb016b5b7c/breastfeeding-united-states-world-health-assembly.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # When It Comes to Breastfeeding, This Is Why Women Never Feel Like They’re Right > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=f52faa8f-6bd6-49b8-8cf0-ce1485d92cd0&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | Subscribers | Open rate | | --- | --- | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% | | Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% | | Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% | Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Highest open rate | 54.1%, Health Matters | TIME, August 2026 | | Largest list | 540,000, The Brief | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=f52faa8f-6bd6-49b8-8cf0-ce1485d92cd0&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=f52faa8f-6bd6-49b8-8cf0-ce1485d92cd0&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ## Video: 4 Tips For Returning to Work After Maternity Leave MONEY [Watch (HLS stream): 4 Tips For Returning to Work After Maternity Leave MONEY](https://cdn.jwplayer.com/manifests/0zVhbGXU.m3u8) (1:24)  _Published 2017-07-27. Returning to work after a maternity leave can be difficult. Here are four tips to make your transition back a little easier._  by [Susanna Schrobsdorff](https://time.com/author/susanna-schrobsdorff/)  ## Susanna Schrobsdorff Jul 12, 2018 10:16 AM UTC  Getty Images  by [Susanna Schrobsdorff](https://time.com/author/susanna-schrobsdorff/)  ## Susanna Schrobsdorff Jul 12, 2018 10:16 AM UTC There may be nobody as vulnerable to manipulation as a mother worried about her child’s health. The question of whether we’re doing right by our kids cuts straight to the maternal heart. The problem is that in this age of marketing vs. activism, we’re overwhelmed and paralyzed by the debates about what’s best. It’s not surprising, then, that there was an uproar when [the New York _Times_](https://www.nytimes.com/2018/07/08/health/world-health-breastfeeding-ecuador-trump.html) reported on July 8 that the Trump Administration had tried to dilute a resolution at the World Health Assembly this spring that called on all nations to “protect, promote and support breastfeeding.” The effort failed, but the U.S. delegation was accused of favoring the interests of formula companies over the health of children when it objected to that seemingly mild language as well as restrictions on marketing breast-milk substitutes to mothers. As we’ve seen in the debates over abortion or plastic surgery or pregnancy nutrition, everyone has an opinion about what women should and should not do with their bodies — even if they don’t inhabit a female body themselves. And that is especially true when there’s a $45 billion global business like infant formula at stake. Standing in opposition to that revenue number are the health advocates who have fought for decades to increase breastfeeding everywhere and decrease misleading infant-formula marketing practices, particularly where lack of access to uncontaminated water can make using powdered formula life-threatening. Experts point out that the overwhelming evidence of the health benefits linked to nursing — a lower risk for asthma, obesity, Type 2 diabetes, sudden infant death syndrome (SIDS) and ear and respiratory infections — extend to all countries. Despite all that data, the U.S. has consistently lagged behind most high-income countries on both breastfeeding rates (only about half of American women are still breastfeeding at six months, as is recommended by the American Academy of Pediatrics) and the policies that help increase them, like paid maternity leave. The current Administration’s move in some ways echoes 1981, when the U.S. was the only dissenting vote with 118 countries in favor of adopting rules that would prevent formula companies from giving away their products to new mothers and targeting them with aggressive marketing practices; World Health Organization experts believed these methods were linked to a dramatic increase in mortality, malnutrition and diarrhea in very young infants in developing nations. President Trump responded by pointing out that his Administration is not anti-breastfeeding but in favor of giving women more choice — an exquisitely Trumpian way of co-opting the left’s script. Caitlin Oakley, a spokeswoman for the Department of Health and Human Services, added in a statement that women who can’t breastfeed should not be “stigmatized,” but rather “equally supplied with information.” Many American women agree, saying the cultural mandate to breastfeed no matter their personal circumstances and zealous hospital lactation programs is another example of how women’s bodies are not their own to manage. It’s true that the experts don’t mince words. Dr. Colleen A. Kraft, president of the American Academy of Pediatrics, has said that “the decision to breastfeed is not a lifestyle choice, it’s a critical decision for infant welfare.” And part of the World Health Organization’s recommendations on marketing is to have the formula products carry messages about the “risks of not breastfeeding.” This is where the conflict lies. Who has the authority to say when a lack of benefit is dangerous? It’s one thing to hear that breastfeeding gives your baby a slew of health rewards and a different thing to hear that formula feeding could be risky. These decisions are made more fraught by hypertargeted digital marketing about nursing and all the other hot debates — whether to vaccinate a child or not, to medicate them for ADHD and the many other questions for which there is no one answer. And so mothers try to filter out the flotsam and the hype, always knowing that someone will think they’re wrong — and that needing to choose is the one thing we don’t have a choice about. _With reporting by Alexandra Sifferlin/New York and Naina Bajekal/London_ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/5336617/breastfeeding-debate/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5336617/breastfeeding-debate/"},"headline":"When It Comes to Breastfeeding, This Is Why Women Never Feel Like They’re Right","datePublished":"2018-07-12T10:16:03.000Z","dateModified":"2026-08-04T07:53:18.565Z","description":"'We're overwhelmed and paralyzed by the debates about what's best'","url":"https://time.com/5336617/breastfeeding-debate/","keywords":["breastfeeding","Milk","WHO","Trump Administration"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd7e32c4c390a995b/6989352d97cdffeb016b5b7c/breastfeeding-united-states-world-health-assembly.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Susanna Schrobsdorff","jobTitle":null,"url":"https://time.com/author/susanna-schrobsdorff/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd7e32c4c390a995b/6989352d97cdffeb016b5b7c/breastfeeding-united-states-world-health-assembly.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Breastfeeding debate in United States","caption":"Breastfeeding debate in United States","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/breastfeeding/","name":"breastfeeding"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5336617/breastfeeding-debate/","name":"When It Comes to Breastfeeding, This Is Why Women Never Feel Like They’re Right"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"4 Tips For Returning to Work After Maternity Leave MONEY","description":"Returning to work after a maternity leave can be difficult. Here are four tips to make your transition back a little easier.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/0zVhbGXU/poster.jpg?width=720","uploadDate":"2017-07-27T14:36:33.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/0zVhbGXU.m3u8","embedUrl":"https://time.com/5336617/breastfeeding-debate/","duration":"PT1M24S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5336617/breastfeeding-debate/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```