--- title: Lorde Mysteriously Erased Almost All Her Social Media Posts description: The 'Melodrama' singer's Twitter and Instagram feeds were wiped almost completely clean this week, leaving only a few cryptic posts. canonical: https://time.com/5271081/lorde-twitter-instagram-deleted/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-05-09T15:42:21.000Z article:modified_time: 2026-04-13T07:52:46.060Z og:title: Why Lorde Erased Almost All Her Social Media og:description: The 'Melodrama' singer's Instagram and Twitter were wiped almost entirely clean og:url: https://time.com/5271081/lorde-twitter-instagram-deleted/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt91f9fad0610e0a86/69892ff0656a3f10dabd45f7/lorde-coachella.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2817 og:image:height: 1585 og:image:alt: 2017 Coachella Valley Music And Arts Festival - Weekend 2 - Day 3 og:type: article twitter:card: summary_large_image twitter:title: Why Lorde Erased Almost All Her Social Media twitter:description: The 'Melodrama' singer's Instagram and Twitter were wiped almost entirely clean twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt91f9fad0610e0a86/69892ff0656a3f10dabd45f7/lorde-coachella.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Why Lorde Erased Nearly All of Her Social Media > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner May 9, 2018 3:42 PM UTC  INDIO, CA - APRIL 23: Singer Lorde performs on the Coachella Stage during day 3 (Weekend 2) of the Coachella Valley Music And Arts Festival on April 23, 2017 in Indio, California. (Photo by Kevin Winter/Getty Images for Coachella) INDIO, CA - APRIL 23: Singer Lorde performs on the Coachella Stage during day 3 (Weekend 2) of the Coachella Valley Music And Arts Festival on April 23, 2017 in Indio, California. (Photo by Kevin Winter/Getty Images for Coachella) Kevin Winter—Getty Images for Coachella  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner May 9, 2018 3:42 PM UTC Many fans were wondering what’s up with [with Lorde](http://time.com/lorde/) this week. The New Zealand singer-songwriter of [_Melodrama_](http://time.com/5034987/best-albums-2017/) and “Royals” fame has mysteriously wiped her Instagram and Twitter feeds almost entirely clean over the last few days. (She left up two cryptic tweets, both dating to November 2017, and three Instagram posts from 2016, 2017 and this past spring.) Lorde, whose sophomore album _Melodrama_ came out in 2017, has been on a massive world tour over the past year. She’s [scheduled](https://lorde.co.nz/tour) to perform at a [series of festivals](http://time.com/5235492/summer-music-festivals-2018/) around the world this spring and summer, kicking off with London’s All Points East Festival on May 26, and continuing on to events in Russia, Spain, Portugal and beyond. Clearing out social media profiles often signals the start of a new era for an artist, and the beginning of a new album release cycle. (See: [Zayn Malik](http://time.com/4935845/zayn-malik-on-taylor-swift/), [Taylor Swift](https://www.instagram.com/taylorswift/).) But Lorde herself has already weighed in to clear up misconceptions around her social media activity, commenting on a fan’s Instagram. “No stress just pulling back the curtain again for a moment… she’s a baby writer in search of a legacy… will keep u posted. Love u all so much more than u know,” [she commented](https://www.instagram.com/p/BiQeY9Hj-1D/?taken-by=thelordesplace). In response to another fan’s comment on the same post, she continued: “More than ok! Not needing to recover or pull back from u guys, it’s just what I feel is cleanest and most true to me as an artist & musician in 2018\. Will still be creeping on u all and commenting, just not going to be posting endless content. Less is always more.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5271081/lorde-twitter-instagram-deleted/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5271081/lorde-twitter-instagram-deleted/"},"headline":"Why Lorde Erased Nearly All of Her Social Media","datePublished":"2018-05-09T15:42:21.000Z","dateModified":"2026-04-13T07:52:46.060Z","description":"\"It’s just what I feel is cleanest and most true to me as an artist and musician in 2018... 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