--- title: The FDA Is Cracking Down on Youth Use of Juuls and E-Cigs description: The FDA on Tuesday announced new efforts to stop illegal use of Juuls and other e-cigarettes. Juuling is a huge problem in schools. canonical: https://time.com/5252507/fda-juuls-e-cigarettes/ author: Jamie Ducharme article:opinion: false article:content_tier: free article:published_time: 2018-04-24T16:38:02.000Z article:modified_time: 2026-08-04T07:53:28.952Z article:section: Health og:title: The FDA Is Cracking Down on 'Juuling' and Youth E-Cig Use og:description: Juuling is a huge problem in schools og:url: https://time.com/5252507/fda-juuls-e-cigarettes/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7b4eca34db5389d3/69892bdc929fadaab3bf0122/juul-vape.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Vaping Increases Among Teens og:type: article twitter:card: summary_large_image twitter:title: The FDA Is Cracking Down on 'Juuling' and Youth E-Cig Use twitter:description: Juuling is a huge problem in schools twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7b4eca34db5389d3/69892bdc929fadaab3bf0122/juul-vape.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The FDA Is Cracking Down on 'Juuling' and Youth E-Cigarette Use > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=de073446-41ac-425a-911d-59394e382eef&cr=time-nl-network-2026q3-v1) ## Video: E-Cigarettes Are Poisoning Children [Watch (HLS stream): E-Cigarettes Are Poisoning Children](https://cdn.jwplayer.com/manifests/cqeD0bXa.m3u8) (1:01)  _Published 2016-05-09_  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Apr 24, 2018 4:38 PM UTC  A Juul vape. A Juul vape. Portland Press Herald—Press Herald via Getty Images  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Apr 24, 2018 4:38 PM UTC The Food and Drug Administration (FDA) [announced on Tuesday](https://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm605432.htm) that it’s cracking down on the sale and marketing of e-cigarettes—such as [Juuls](http://time.com/5211536/what-is-juuling/)—in hopes of combatting youth use of these popular products. Over the past few years, e-cigarettes [have skyrocketed in popularity](http://time.com/4595011/surgeon-general-e-cig-use-among-youth/) among young users, but Juuls are perhaps the best known brand. These sleek vapes, which are not legally available to minors, resemble flash drives, come in a wide array of flavors and contain as much nicotine per cartridge—which lasts about 200 puffs—as an entire pack of cigarettes. Juuling has [infiltrated schools across the country](http://time.com/5211536/what-is-juuling/), sounding alarm bells for educators, parents and [lawmakers](http://fortune.com/2018/04/18/juul-dangers-senators-letter/). With Tuesday’s announcement, issued by Commissioner Scott Gottlieb, the FDA is voicing its commitment to solving that problem. In the release, Gottlieb lays out a number of ongoing and planned efforts to curtail youth use of Juuls and other vaping brands, including Myblu and KandyPens. As a first step, the FDA on April 6 began “a large-scale, undercover nationwide blitz” on the illegal sale of e-cigarettes to minors, online and in stores. The agency discovered numerous violations of tobacco law through the blitz, according to the announcement, and has since March sent out [40 warning letters](https://www.fda.gov/TobaccoProducts/NewsEvents/ucm605278.htm) to retailers found to be illegally selling Juuls to minors. The FDA is also working with eBay to remove existing and prevent future listings for Juul products on its website, according to the announcement, since the vapes often find their way to kids through resellers. The agency is also working directly with Juul and other e-cigarette manufacturers to hold the companies accountable for the way their products are marketed and used. A [letter sent to Juul on Tuesday](https://www.fda.gov/downloads/TobaccoProducts/Labeling/RulesRegulationsGuidance/UCM605490.pdf) demands a number of documents related to the company’s marketing, research and design practices, with the hope of better understanding why the company’s products are so attractive to underage users. The announcement also hints at future “enforcement actions focused on companies that we think are marketing products in ways that are misleading to kids” and ongoing “science-based campaigns to educate youth about the dangers of all tobacco products including e-cigarettes.” Juul has in the past been vocal about its opposition to youth use of its products, and the company says it runs a number of internal initiatives aimed at keeping its vapes out of the wrong hands — efforts that the FDA recognizes in its announcement. “Juul Labs agrees with the FDA that illegal sales of our product to minors are unacceptable,” Juul representatives said in a statement provided to TIME. “We already have in place programs to prevent and, if necessary, identify and act upon these violations at retail and online marketplaces, and we will announce additional measures in the coming days. We are working with the FDA, lawmakers, parents and community leaders to combat underage use, and we will continue working with all interested parties to keep our product away from youth.” Nonetheless, the FDA says in its announcement that “we must all recognize that more needs to be done. As we’ve said before, there is no acceptable number of children using tobacco products. We share the belief that these products should never be marketed to, sold to, or used by kids — and we need to make every effort to prevent kids from getting hooked on nicotine.” Tuesday’s announcement comes months after the FDA [first said](http://time.com/4878641/fda-cigarettes-nicotine/) that it would take steps to limit the impact of tobacco use on public health. A plan moved forward in March with an advanced notice of proposed rulemaking that [seeks to limit the amount of nicotine in cigarettes](http://time.com/5201311/fda-lower-nicotine-cigarettes/). ## Transcript [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5252507/fda-juuls-e-cigarettes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5252507/fda-juuls-e-cigarettes/"},"headline":"The FDA Is Cracking Down on 'Juuling' and Youth E-Cigarette Use","datePublished":"2018-04-24T16:38:02.000Z","dateModified":"2026-08-04T07:53:28.952Z","description":"Juuling is a huge problem in schools","url":"https://time.com/5252507/fda-juuls-e-cigarettes/","keywords":["Public Health","onetime","healthytime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7b4eca34db5389d3/69892bdc929fadaab3bf0122/juul-vape.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jamie Ducharme","jobTitle":"Ducharme is a contributor to TIME.","url":"https://time.com/author/jamie-ducharme/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7b4eca34db5389d3/69892bdc929fadaab3bf0122/juul-vape.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Vaping Increases Among Teens","caption":"Vaping Increases Among Teens","creditText":"Portland Press Herald—Press Herald via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/public-health/","name":"Public Health"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5252507/fda-juuls-e-cigarettes/","name":"The FDA Is Cracking Down on 'Juuling' and Youth E-Cigarette Use"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"E-Cigarettes Are Poisoning Children","description":"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/cqeD0bXa/poster.jpg?width=720","uploadDate":"2016-05-09T18:33:32.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/cqeD0bXa.m3u8","embedUrl":"https://time.com/5252507/fda-juuls-e-cigarettes/","duration":"PT1M1S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5252507/fda-juuls-e-cigarettes/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```