Brad Parscale, the digital director for President Donald Trump’s 2016 campaign, will reportedly run the president’s 2020 campaign for re-election, according to several news outlets.
The conservative website Drudge Report first broke the news, teasing Trump’s 2020 run as a “world exclusive” — despite the fact that the White House confirmed the president’s planned run in June of last year. The Trump campaign later confirmed Parscale would return to lead Trump’s re-election campaign.
Here’s what to know about Brad Parscale.
Parscale was Trump’s digital director in 2016
Parscale, 41, oversaw digital strategy during Trump’s 2016 campaign, but his duties also grew to include advertising, data collection and fundraising, according to “60 Minutes.”
Parscale invested heavily in Facebook in his role as digital director, relying on micro-targeting tools that helped the campaign deliver personalized ads to individuals across the country. “I understood early that Facebook was how Donald Trump was going to win. Twitter was how he talked to the people, but Facebook was going to be how he won,” Parscale told “60 Minutes.” “I think Donald Trump won, but I think Facebook was the method. It was the highway in which his car drove on.”
Some said the campaign’s targeting efforts went too far, namely because of a partnership with Cambridge Analytica, a conservative data company that is controversial for its ability to tailor advertising based on an individual’s personality traits. Parscale told “60 Minutes” that the Trump campaign did not use that functionality, nor did it target ads based on race.
Cambridge Analytica’s CEO also reportedly tried to contact WikiLeaks founder Julian Assange to obtain emails from Hillary Clinton’s campaign, which Parscale said he did not know about, according to CNN.
Parscale has been drawn into the Russia investigation
The Trump campaign’s extensive use of Facebook has raised red flags for some, given that Russia spent at least $100,000 on targeted Facebook ads in an effort to swing the election in favor of Trump. Parscale has repeatedly said he was not aware of or involved in any Russian interference, and reiterated that stance when asked by congressional investigators in special counsel Robert Mueller’s Russia investigation, CNN reports.
“I think it’s a joke when they include myself,” Parscale told “60 Minutes” of Mueller’s investigation. “It’s a farce.”
Parscale has no political background
Prior to 2016, Parscale had never worked on a presidential campaign. His wife summed up the situation by saying he “was thrown into the Super Bowl, never played a game and won,” Parscale told “60 Minutes.”
The self-taught coder and Kansas native ran the Texas-based digital marketing company Giles-Parscale, which had in the past designed websites for Trump International Realty, Trump Winery and other Trump family projects, the Guardian reports. Giles-Parscale’s other clients were mainly businesses in the San Antonio area, the Guardian adds.
The Trump campaign paid Parscale millions
Throughout the course of the presidential campaign, Giles-Parscale received more than $90 million in compensation, Newsweek reports.
Giles-Parscale received more than $3.9 million in payments from the Trump campaign in 2017, according to FEC filings. Parscale’s data strategy firm Parscale Strategy also received nearly $1.6 million, and Parscale himself received more than $15,500 as part of the payroll.
Parscale has also profited from Trump’s reelection campaign, the Republican National Committee and the Trump Super PAC America First Action, BuzzFeed reports.
- The Fall of Roe and the Failure of the Feminist Industrial Complex
- The Ocean Is Climate Change’s First Victim and Last Resort
- Column: 6 Proven Ways to Reduce Gun Violence
- Ads Are Officially Coming to Netflix. Here's What That Means for You
- Jenny Slate on the Unifying Power of a Well-Heeled Shell Named Marcel
- Column: The FDA's Juul Ban May Not be a Pure Public Health Triumph
- What the Supreme Court’s Abortion Decision Means for Your State