--- title: Apple Ipad Commercial Inspires Funny Reactions description: Apple's iPad commercial is rubbing some viewers the wrong way. canonical: https://time.com/5120364/apple-ipad-ad-reactions/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-01-26T16:11:24.000Z article:modified_time: 2026-10-12T08:47:55.731Z og:title: The Internet Sounds Off About Apple's iPad Commercial og:description: "What's a computer?" og:url: https://time.com/5120364/apple-ipad-ad-reactions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0eb195c96cc3dd68/6988f98ebc6cfcdf003e4c72/ipad-picture.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 6016 og:image:height: 3384 og:image:alt: Office workplace with tablet on wood table og:type: article twitter:card: summary_large_image twitter:title: The Internet Sounds Off About Apple's iPad Commercial twitter:description: "What's a computer?" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0eb195c96cc3dd68/6988f98ebc6cfcdf003e4c72/ipad-picture.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Internet Is Sounding Off About How Pleased Apple Is With Apple in This Commercial > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=0344b4db-b781-45e9-9fcd-f48709aad1e6&cr=time-nl-network-2026q3-v1) ## Video: iPad Pro: What’s a computer — Apple [Watch (HLS stream): iPad Pro: What’s a computer — Apple](https://cdn.jwplayer.com/manifests/9Jf0Jq41.m3u8) (1:08)  _Published 2018-01-26. iPad Pro: What’s a computer — Apple_  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 26, 2018 4:11 PM UTC iPad Pro: What’s a computer — Apple  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 26, 2018 4:11 PM UTC “What’s a computer?” That’s the conversation-sparking line in [Apple’s latest ad](http://time.com/4950454/apple-watch-3-lte-issues/) for iPad Pro that is driving viewers crazy on Twitter. In the commercial, a kid uses [the iPad](http://time.com/5076540/civilization-iv-ipad-apple-app-store-download/) to do everything over the course of a day spent biking around the city: chat with friends, write a zine about bugs, make art. At the end of the day, blissfully unaware of the original machine that is technically powering her activity, a neighbor asks what the kid is doing on the computer. iPads, apparently, are a whole different level of technology. But some people on the internet are simply not O.K. with Apple’s insistence that a computer has already become an obsolete item in 2018, sounding off insistently about it, expressing that Apple is a computer company at heart — and should be promoting their core product. Or have they transcended the humble computer? See some of the reactions below. > [](https://twitter.com/TheRealCPhantom/status/954748373604675587) > [](https://twitter.com/AdamHimmelsbach/status/956026798801858560) > [](https://twitter.com/BussosaurusRex/status/956612061986869248) > [](https://twitter.com/ComfortablySmug/status/955187304213118977) > [](https://twitter.com/brettmandoes/status/956246975321649153) > [](https://twitter.com/CoachJimORourke/status/956190705969451008) ## Transcript [ MUSIC ] See you tonight. [ MUSIC ] Dude. What did your mom say? There he is. [ MUSIC ] [ MUSIC ] Thank you. [ MUSIC ] Hey Hey. What are you doing on your computer? What's a computer? 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