KFC has launched a new campaign featuring its first ever female Colonel Sanders, with country star Reba McEntire in the iconic role of the franchise’s founder.
The new commercials will begin next week, featuring McEntire dressed in Colonel Sanders’ famed white suit and donning a moustache. While a number of celebrities, including Rob Lowe, have taken on the role of Sanders, McEntire is the first female celebrity and the first musician to play the part.
“I thought the transformation was really funny,” McEntire told the Associated Press. “I got a big kick out of it.”
“I’m Colonel Sanders, the same as always,” McEntire croons, tongue-in-cheek, in the ad. “I’m definitely not a woman.”
McEntire, who grew up in Oklahoma, said she was first approached by KFC in December.
“I said, ‘Holy smokes!,'” she said. “KFC has been a part of my life forever.”
Commenting on the casting, KFC’s new chief marketing officer Andrea Zahumensky said: “I think this is going to be our most-loved Colonel yet.”
McEntire, who also appears as herself in the commercial, will star in the ads until the end of April.
More Must-Read Stories From TIME
- How an Online Pharmacy Sold Millions Worth Of Dubious COVID-19 Drugs — While Patients Paid the Price
- Why Literally Millions of Americans Are Quitting Their Jobs
- Meet the Women Participating in the Study That Could Change Future of Breast Cancer
- Inside the Battle for the Hearts and Minds of Tomorrow's Business Leaders
- An Innovative Washington Law Aims to Get Foreign-Trained Doctors Back in Hospitals
- Why the Ex-Husband of a Missing Chinese Billionaire Is Risking All to Tell Their Story
- Timothée Chalamet Wants You to Wear Your Heart on Your Sleeve