--- title: Taylor Swift End Game Video Inspires Fan Theories description: Ed Sheeran and Future both make cameos in the clip for the soon-to-be-released video. canonical: https://time.com/5098768/end-game-teaser-taylor-swift/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-01-11T16:07:27.000Z article:modified_time: 2026-04-13T07:49:42.923Z og:title: The Internet Has Theories About Taylor Swift's 'End Game' Video og:description: People are already weighing in on the new music video to be unveiled soon og:url: https://time.com/5098768/end-game-teaser-taylor-swift/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt93ceb191e7430c21/6988f7effb4eac2a64895433/taylor-swift-jingle-ball.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Capital's Jingle Bell Ball 2017 - Day Two - O2 Arena - London og:type: article twitter:card: summary_large_image twitter:title: The Internet Has Theories About Taylor Swift's 'End Game' Video twitter:description: People are already weighing in on the new music video to be unveiled soon twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt93ceb191e7430c21/6988f7effb4eac2a64895433/taylor-swift-jingle-ball.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Taylor Swift's 'End Game' Teaser Is Here. The Internet Is Swiftly Putting Their Sleuth Caps On  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 11, 2018 4:07 PM UTC  Taylor Swift performs on stage during day two of Capital's Jingle Bell Ball with Coca-Cola at London's O2 Arena. Taylor Swift performs on stage during day two of Capital's Jingle Bell Ball with Coca-Cola at London's O2 Arena.Isabel Infantes - PA Images—PA Images via Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 11, 2018 4:07 PM UTC [Taylor Swift](http://time.com/5017724/taylor-swift-reputation-explained/) is hyping up the release of her new music video for “End Game” by leaving a trail of breadcrumbs for fans to follow, starting with a post on her [new social media app](http://time.com/4978473/taylor-swift-app/) earlier this week. On Thursday morning, she unveiled a short teaser clip of the upcoming video too, and announced the full End Game music video would be up on midnight Friday. But just those few seconds of footage were enough to give fans plenty to investigate about the impending visual. Between quick shots of a glamorous yacht, a sports car, a night lit up by fireworks, and a house party — with none other than [Ed Sheeran](http://time.com/5045808/5-songs-you-need-to-listen-to-this-week-35/item/perfect-ed-sheeran-feat-beyonce/) popping up at the party, and featured rapper Future appearing in the yacht scene — it looks like Swift is living large and exploring quite a panoply of nightlife options. While her fans are quite excited — they’re planning to break the [“Look What You Made Me Do” record](http://time.com/4917782/taylor-swift-look-what-you-made-me-do-video/) for views in the first 24 hours — they’ve also taken to parsing the clip for details and Easter eggs. One user even endeavored to translate the billboards that pop up, which are populated with Japanese text, into English. > [](https://twitter.com/Rowwwl%5F13/status/951446353200037893) Swift was captured filming in London and Miami for the video, but the confirmed appearance of Sheeran is a new bit of information, and fans are thrilled to see the two major stars and longtime friends on camera together. For the full story, we’ll have to wait until midnight. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5098768/end-game-teaser-taylor-swift/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5098768/end-game-teaser-taylor-swift/"},"headline":"Taylor Swift's 'End Game' Teaser Is Here. The Internet Is Swiftly Putting Their Sleuth Caps On","datePublished":"2018-01-11T16:07:27.000Z","dateModified":"2026-04-13T07:49:42.923Z","description":"Ed Sheeran and Future both make cameos in the clip for the soon-to-be-released video.","url":"https://time.com/5098768/end-game-teaser-taylor-swift/","keywords":["Newsfeed","Music","Taylor Swift"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt93ceb191e7430c21/6988f7effb4eac2a64895433/taylor-swift-jingle-ball.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt93ceb191e7430c21/6988f7effb4eac2a64895433/taylor-swift-jingle-ball.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Capital's Jingle Bell Ball 2017 - Day Two - O2 Arena - London","caption":"Capital's Jingle Bell Ball 2017 - Day Two - O2 Arena - London","creditText":"Isabel Infantes - PA Images—PA Images via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5098768/end-game-teaser-taylor-swift/","name":"Taylor Swift's 'End Game' Teaser Is Here. The Internet Is Swiftly Putting Their Sleuth Caps On"}}]}] ```