--- title: Winona Ryder Hair Commercial Confuse Golden Globes Audience description: The Internet reacted strongly to a L’Oréal Paris commercial during the 2018 Golden Globes featuring Winona Ryder...and her hair. canonical: https://time.com/5091946/golden-globes-winona-ryder-hair-commercial/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2018-01-08T02:43:17.000Z article:modified_time: 2023-12-12T23:07:15.000Z article:section: Entertainment og:title: People Were Perplexed by a Golden Globes Shampoo Commercial Starring Winona Ryder og:description: The ad made a statement about her acting comeback, and also her hair's og:url: https://time.com/5091946/golden-globes-winona-ryder-hair-commercial/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt84902c87906363ec/6988f76022fb854786e244b5/winona-ryder.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Saban Community Clinic's 50th Anniversary Dinner Gala og:type: article twitter:card: summary_large_image twitter:title: People Were Perplexed by a Golden Globes Shampoo Commercial Starring Winona Ryder twitter:description: The ad made a statement about her acting comeback, and also her hair's twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt84902c87906363ec/6988f76022fb854786e244b5/winona-ryder.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # People Were Perplexed by a Golden Globes Shampoo Commercial Starring Winona Ryder > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Updated: Dec 12, 2023 11:07 PM UTCPublished: Jan 8, 2018 2:43 AM UTC  BEVERLY HILLS, CA - NOVEMBER 13: Actress Winona Ryder introduces Honoree Ted Sarandos at the Saban Community Clinic's 50th Anniversary Dinner Gala at The Beverly Hilton Hotel on November 13, 2017 in Beverly Hills, California. (Photo by Greg Doherty/Getty Images) BEVERLY HILLS, CA - NOVEMBER 13: Actress Winona Ryder introduces Honoree Ted Sarandos at the Saban Community Clinic's 50th Anniversary Dinner Gala at The Beverly Hilton Hotel on November 13, 2017 in Beverly Hills, California. (Photo by Greg Doherty/Getty Images)Greg Doherty—Getty Images  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Updated: Dec 12, 2023 11:07 PM UTCPublished: Jan 8, 2018 2:43 AM UTC [Winona Ryder](http://time.com/4380330/winona-ryder-comeback-stranger-things-netflix/) has had a noteworthy couple of years, returning to the spotlight with her turn as an incessantly worried mother on the Netflix hit [_Stranger Things_](http://time.com/4985669/stranger-things-cast-duffer-brothers/). Last year, she appeared at the Golden Globes as a nominee for Best Actress in a Television Series Drama. This year, during the 75th Golden Globe awards, she appeared in a somewhat different capacity: a L’Oreal Paris commercial for its Elvive shampoo. In the L’Oreal commercial, an actor in a glamorous black dress waits in her dressing room, preparing to make a high-profile appearance. We can’t see her face, though we can see her shiny, perfectly curled chestnut locks. After some build-up, the ad cuts to a shot of Ryder’s face followed by the words, “Everyone loves a comeback. Damaged hair deserves one too.” The Internet had a lot of feelings about Ryder’s L’Oreal commercial. Some were just happy to see Ryder in a new drama on Sunday evening. > [](https://twitter.com/JDuboff/status/950179229098004480) > [](https://twitter.com/itsonlyzach/status/950179144339525633) > [](https://twitter.com/TheRickyDavila/status/950180744009265152) Others took offense at the L’Oreal ad’s comparison of Ryder’s career comeback to…her hair. > [](https://twitter.com/hellolanemoore/status/950186967081287680) > [](https://twitter.com/AtotheJO/status/950188087472283648) > [](https://twitter.com/lindseyweber/status/950179514205818880) > [](https://twitter.com/prasejeebus/status/950180220946079744) And one astute viewer was disappointed that the commercial missed an opportunity to make use of an [iconic Ryder line](https://www.youtube.com/watch?v=BfNjoAHhzyU). > [](https://twitter.com/WendiAarons/status/950179595277557761) Winona Ryder Hair Commercial Confuse Golden Globes Audience ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5091946/golden-globes-winona-ryder-hair-commercial/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5091946/golden-globes-winona-ryder-hair-commercial/"},"headline":"People Were Perplexed by a Golden Globes Shampoo Commercial Starring Winona Ryder","datePublished":"2018-01-08T02:43:17.000Z","dateModified":"2023-12-12T23:07:15.000Z","description":"The ad made a statement about her acting comeback, and also her hair's","url":"https://time.com/5091946/golden-globes-winona-ryder-hair-commercial/","keywords":["awards","goldenglobes2018"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt84902c87906363ec/6988f76022fb854786e244b5/winona-ryder.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt84902c87906363ec/6988f76022fb854786e244b5/winona-ryder.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Saban Community Clinic's 50th Anniversary Dinner Gala","caption":"Saban Community Clinic's 50th Anniversary Dinner Gala","creditText":"Greg Doherty—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/awards/","name":"awards"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5091946/golden-globes-winona-ryder-hair-commercial/","name":"People Were Perplexed by a Golden Globes Shampoo Commercial Starring Winona Ryder"}}]}] ```