--- title: Diddy Reveals He's Keeping New Name Love description: Although Diddy stated that he was "only joking" about changing his name to Brother Love, it turns out he's sticking with the new moniker. canonical: https://time.com/5088366/diddy-new-name-love/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-01-04T19:46:04.000Z article:modified_time: 2026-04-13T07:49:33.130Z og:title: Diddy Wasn't Kidding About That Whole New Name Thing og:description: Just call him Love og:url: https://time.com/5088366/diddy-new-name-love/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt358e0d80e4e7e369/6988f71b096a94cd926a0fbd/screen-shot-2018-01-04-at-1-44-32-pm.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Screen Shot 2018-01-04 at 1.44.32 PM og:type: article twitter:card: summary_large_image twitter:title: Diddy Wasn't Kidding About That Whole New Name Thing twitter:description: Just call him Love twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt358e0d80e4e7e369/6988f71b096a94cd926a0fbd/screen-shot-2018-01-04-at-1-44-32-pm.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # It's Official. Diddy Wasn't Kidding About That Whole New Name Thing  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jan 4, 2018 7:46 PM UTC  ABC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jan 4, 2018 7:46 PM UTC Although [Diddy](http://time.com/5068382/diddy-stephen-curry-north-carolina-panthers/) stated that he was [“only joking”](https://www.instagram.com/p/BbLHfh5j7rp/) after announcing that he had [changed his name to Brother Love](http://time.com/5011693/sean-combs-brother-love/) in November, it turns out he’s sticking with the new moniker. During a Wednesday appearance on [_Jimmy Kimmel Live!_](http://time.com/5085670/kimmel-trump-un-nuclear/), the hip hop mogul — who also goes by P. Diddy, [Puff Daddy](http://time.com/36790/p-diddy-puff-daddy-sean-combs-name/), Puffy and his real name, Sean Combs — explained that while he decided to drop the “Brother,” he now responds to “Love.” “I never went back to Diddy and I made an edit from Brother Love, since I’m already black, to just Love,” he told Kimmel. “The Brother seemed redundant. And it’s working out great. Who doesn’t love Love?” However, that doesn’t mean you can’t refer to him by his more familiar handles. “You can call me by the other names,” he said. “This is just an evolution of my soul and my vibration. I’m Diddy, but during the days that are really, really good, I’m Love – which is all of the time.” Watch the full clips below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5088366/diddy-new-name-love/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5088366/diddy-new-name-love/"},"headline":"It's Official. Diddy Wasn't Kidding About That Whole New Name Thing","datePublished":"2018-01-04T19:46:04.000Z","dateModified":"2026-04-13T07:49:33.130Z","description":"Just call him Love","url":"https://time.com/5088366/diddy-new-name-love/","keywords":["Newsfeed","Television","celebrities","Jimmy Kimmel","TV","jimmy kimmel live","Late Night Television"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt358e0d80e4e7e369/6988f71b096a94cd926a0fbd/screen-shot-2018-01-04-at-1-44-32-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt358e0d80e4e7e369/6988f71b096a94cd926a0fbd/screen-shot-2018-01-04-at-1-44-32-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2018-01-04 at 1.44.32 PM","caption":"","creditText":"ABC","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5088366/diddy-new-name-love/","name":"It's Official. Diddy Wasn't Kidding About That Whole New Name Thing"}}]}] ```