Snapchat Users Are Mostly Under 25 and Female

April 4, 2014 6:03 PM EDT

Snapchat Demographics: 70% female, 71% <25 y/o, and 62% earn <$50k/year, by @ballve https://t.co/lwUhd3QsKO pic.twitter.com/Ce0BMvShQI
— Insider Intelligence (@IntelInsider) April 4, 2014

More than two thirds of all Snapchat users are under 25 and most are women, according to a report from Business Intelligence, the research and analytics branch of Business Insider. The photo messaging app has blown up since it was released in 2011 and famously turned down a $3 billion all-cash acquisition offer from Facebook in 2013.

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