--- title: Taylor Swift Showed Up at a Nashville Target to Surprise Fans description: The 'Reputation' singer popped by a Target in Nashville for an impromptu fan meet-and-greet — and to check out copies of her magazine. canonical: https://time.com/5025295/taylor-swift-target/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-11-15T16:10:24.000Z article:modified_time: 2026-08-04T07:47:25.494Z og:title: Fans React Accordingly to Taylor Swift's Surprise Target Visit og:description: Target shoppers in Nashville were not prepared for the surprise og:url: https://time.com/5025295/taylor-swift-target/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfe86a42a79cbff67/6988e37e22fb85444ee236f7/taylor-swift-workout.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Celebrity Sightings in New York City - September 7, 2016 og:type: article twitter:card: summary_large_image twitter:title: Fans React Accordingly to Taylor Swift's Surprise Target Visit twitter:description: Target shoppers in Nashville were not prepared for the surprise twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfe86a42a79cbff67/6988e37e22fb85444ee236f7/taylor-swift-workout.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # No One Was Ready For It When Taylor Swift Surprised Superfans at the Local Target > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=f83a4a35-a7ed-4c58-9133-573043a6f1a0&cr=time-nl-brief-2026q3-v1) ## Video: Taylor Swift Releases New Album 'Reputation' [Watch (HLS stream): Taylor Swift Releases New Album 'Reputation'](https://cdn.jwplayer.com/manifests/i0jcC1oU.m3u8) (1:36)  _Published 2017-11-10. Taylor Swift's new album Reputation is now available_  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 15, 2017 4:10 PM UTC  NEW YORK, NY - SEPTEMBER 07: Taylor Swift seen on the streets of Manhattan on September 7, 2016 in New York City. (Photo by James Devaney/GC Images) NEW YORK, NY - SEPTEMBER 07: Taylor Swift seen on the streets of Manhattan on September 7, 2016 in New York City. (Photo by James Devaney/GC Images) James Devaney—GC Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 15, 2017 4:10 PM UTC Another day, [another surprise](http://time.com/5023187/taylor-swift-fallon-new-years-day/) from Taylor Swift. This time, the _Reputation_ singer popped by a local Target back in Nashville for an impromptu fan meet-and-greet, checking out the two magazines she put together for the launch of her [album last week](http://time.com/money/5020865/taylor-swifts-new-album-reputation-is-already-on-track-to-break-sales-records/). (The magazines are filled with original writing and art by the star, plus physical copies of her CD and plenty of photos.) As could be expected, Swift’s eager fans were pretty overwhelmed by the appearance of their favorite. She was accompanied by a number of her backup singers and dancers, as _E! Online_ [has pointed out](http://www.eonline.com/news/893952/taylor-swift-and-her-squad-surprise-shoppers-during-target-trip). And as she shared in her Instagram Story, this wasn’t necessarily a one-off publicity play: the Target trip is actually something of a ritual for her. (She also has a [longstanding contract](https://corporate.target.com/article/tag/3315/Taylor-Swift) with Target.) “We always have this tradition of going to Target to buy the album,” she narrated on the social media posts. “We’re gonna go do that. She’s not, are you?” she adds, speaking to her cat. Snapshots of fans give some context to the visit. “I’m freaking out,” one girl says while on the phone. Others FaceTime in their die-hard friends or relatives. One is aptly wearing a Taylor Swift t-shirt; another conjures up a picture of him and Swift from years back. “This is us on the _Fearless_ tour,” he explains, referencing her shows back in 2009 and 2010\. “Look at us, we were babies!” she coos. “Hi, how’s it going? You can talk to me if you want,” Swift can be heard asking another shopper, while one of Swift’s Target run companions adds: “She’s a normal person, I swear.” Then again, most normal people don’t [break album sales records](http://time.com/money/5020865/taylor-swifts-new-album-reputation-is-already-on-track-to-break-sales-records/). See some of the reactions below. > [](https://twitter.com/jchandlerturner/status/930610170496999425) > [](https://twitter.com/AbbieDierbeck/status/930606304988749824) ## Transcript [ MUSIC ] [ MUSIC ] I just really like to write songs about boys, [ MUSIC ] [ MUSIC ] [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5025295/taylor-swift-target/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5025295/taylor-swift-target/"},"headline":"No One Was Ready For It When Taylor Swift Surprised Superfans at the Local Target","datePublished":"2017-11-15T16:10:24.000Z","dateModified":"2026-08-04T07:47:25.494Z","description":"Were these Target shoppers ready for her?","url":"https://time.com/5025295/taylor-swift-target/","keywords":["Newsfeed","celebrities","Music","Taylor Swift"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfe86a42a79cbff67/6988e37e22fb85444ee236f7/taylor-swift-workout.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfe86a42a79cbff67/6988e37e22fb85444ee236f7/taylor-swift-workout.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Celebrity Sightings in New York City - September 7, 2016","caption":"Celebrity Sightings in New York City - September 7, 2016","creditText":"James Devaney—GC Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5025295/taylor-swift-target/","name":"No One Was Ready For It When Taylor Swift Surprised Superfans at the Local Target"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Taylor Swift Releases New Album 'Reputation'","description":"Taylor Swift's new album Reputation is now available","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/i0jcC1oU/poster.jpg?width=720","uploadDate":"2017-11-10T05:28:27.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/i0jcC1oU.m3u8","embedUrl":"https://time.com/5025295/taylor-swift-target/","duration":"PT1M36S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5025295/taylor-swift-target/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```