Taylor Swift might be keeping her own social media posts to a minimum, but that doesn’t mean that the “Look What You Made Me Do” singer isn’t fully invested in her fans’ online activity.
Today, the pop princess gave a preview of her upcoming personal app, The Swift Life, via video. According to the preview, the app is due to arrive in “late 2017” and looks like it’ll be a sort of online community for Swifties that will provide some insider access to Taylor’s world and novelties like “Taymoji”— and might even offer the chance to interact with Swift.
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As The Ringer notes, the app is being made by Glu, the tech minds that brought the highly successful app behemoth Kim Kardashian: Hollywood to life and will likely also have the same nominal fees for access, a business move that seems very on-brand for Swift, who has been vocal about getting her coin in the past.
Watch the preview for The Swift Life below.
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