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title: The Truth Behind the Trends of These "Healthy Foods"
description: TIME asked nutrition experts about the real benefits behind some of the latest healthy food trends, such as protein power and hydrogen water
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author: Alice Park
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article:published_time: 2017-09-07T10:16:33.000Z
article:modified_time: 2026-03-30T12:28:11.041Z
article:section: Health
og:title: Are These ‘Healthy’ Foods Really Good for You?
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# Are These 'Healthy' Foods Really Good for You?

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> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: September 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=0b503ee6-26f7-4a8b-b1f2-3a67fa7fa8a3&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) |
| Health Matters | The latest health news and expert advice on living well | Weekdays |
| Worth Your Time | A weekly guide to what to watch, read, and more | Weekly |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Twice a week |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) |

Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=0b503ee6-26f7-4a8b-b1f2-3a67fa7fa8a3&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=0b503ee6-26f7-4a8b-b1f2-3a67fa7fa8a3&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

### Sources

*   TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=0b503ee6-26f7-4a8b-b1f2-3a67fa7fa8a3&cr=time-nl-network-2026q3-v1)

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by [Alice Park](https://time.com/author/alice-park/) and [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/)

Sep 7, 2017 10:16 AM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltbd47c97cb2b9a457/6988dcbc86f68e27716e650d/are-healthy-foods-really-good.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Tomi Um for TIME

by [Alice Park](https://time.com/author/alice-park/) and [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/)

Sep 7, 2017 10:16 AM UTC

TIME asked nutrition experts to give us the skinny on the health world’s latest food fads. Here’s what they said.

## Hydrogen water

So-called [hydrogen water](http://time.com/4907106/hydrogen-water-health-benefits/)–water into which hydrogen gas is dissolved–has become increasingly popular in recent years, with a handful of companies (including one created by physician personality Dr. Nicholas Perricone) selling bottles, tablets you can dissolve into water and even machines to boost water’s hydrogen content. Some claim that adding more hydrogen increases energy, improves workout recovery and reduces inflammation.

But the science behind those claims is weak, backed only by a few encouraging studies in rats and mice and even fewer–and smaller–trials in people. “We don’t know anything about dosing or the frequency you need to drink hydrogen water to get health benefits,” says Robin Foroutan, a spokeswoman for the Academy of Nutrition and Dietetics.

Moreover, the amount of hydrogen in water products varies widely, and there is no regulation to standardize formulas. For now experts say that while drinking hydrogen water probably isn’t risky, the benefits, if any, are also unknown.

## Protein powder

There is a variety of [protein powders](http://time.com/4901309/is-protein-powder-good-for-you/)–whey, hemp, soy, pea and more–that you can add to foods that don’t otherwise have the nutrient in high quantities, like smoothies and shakes. Powders can aid muscle recovery after exercise and help you feel fuller–and stay that way longer.

But in the ways that count most, protein powder is not necessarily an adequate substitute for the real thing. Protein is important for muscle, bone and skin health, and it can provide the nine essential amino acids that the human body doesn’t make by itself. While some protein powders contain the full amino-acid profile, many fall short. In general, animal-based protein powders–like whey, casein or egg-white protein–are more complete than non-animal-based ones.


Additionally, eating a high-protein food can provide other nutrients a person might need. For example, eggs contain protein as well as healthy fat and vitamin D. “When you eat protein from whole foods, you get extra nutrients and fiber that contribute to a healthy diet,” says Nancy Rodriguez, professor of nutritional sciences at the University of Connecticut, Storrs.

## Low-calorie ice cream

[Halo Top’s low-calorie, high-protein ice cream](http://time.com/4883111/halo-top-ice-cream-nutrition/) recently became the best-selling pint in the U.S., in part by billing itself as a healthier alternative to the likes of Häagen-Dazs and Ben & Jerry’s.

That’s technically true, especially for calorie counters. But nutritionists warn that such low-calorie counts typically derive from artificial and zero-calorie sweeteners, which don’t appear to help people lose weight, according to a July report in the Canadian Medical Association Journal.

As for the added protein, unless you’re following a high-protein regimen, the little extra you get in ice cream could just as easily be gotten in foods like chicken and quinoa. Federal data shows that American adults consume about 15% of their daily calories from protein–well within the recommended amount.


That said, if you’re choosing to indulge, you could do a lot worse than Halo Top. “As far as the ingredients go, there’s nothing there that I would question as a red flag,” says Keri Gans, a registered dietitian in New York City.

## Non-pasta pasta

[Pasta](http://time.com/4906359/healthy-pasta-noodles/) made from brown rice, quinoa, lentils, chickpeas and more, rather than flour, are all the rage. In some ways, yes, dried pasta made from chickpeas, lentils or black beans have more protein and fiber than regular pasta. That’s because beans are naturally high in those nutrients.

But don’t be fooled by pasta with a vegetable in its name, like spinach- or tomato-based noodles. Depending on the brand, spinach pasta may be regular pasta with a bit of powdered spinach added. This marketing is “basically fun and games with pasta,” says Keith Ayoob, associate professor of pediatrics at Albert Einstein College of Medicine. Even companies that say their pasta contains “a full serving of veggies,” he adds, aren’t offering a viable substitute for actual greens.


The healthfulness of any type of pasta, regular or alternative, depends largely on what you serve with or on it. All noodles can be healthy if topped with vegetables rather than Alfredo sauce and limited to reasonable portions.

## Wholesome snack bars

[Granola bars](http://time.com/4914384/healthy-granola-bar/) have long been a staple in the health-food aisle, despite the fact that many contain just as much sugar as a candy bar.

That said, there’s been an influx of legitimately healthy snack-bar options in recent years; to pick one, you just have to read the ingredients closely. Dietitian Andy Bellatti recommends looking for bars that rely on sweetness from foods like dates and coconut rather than table sugars (see: brands like RXBAR and Lärabar). That way, he explains, “you are getting nutrition and fiber, without added sugar.” But if you’re looking for a midday snack, a handful of almonds or an apple can often do the trick for fewer calories.

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