<!-- mobian-agent-page publisher="time" canonical="https://time.com/4895190/tom-holland-croissant-internet-memes/" -->

---
title: Tom Holland Pronouncing Croissant: Quackson Meme Endures
description: The way Tom Holland pronounces &#x27;croissant&#x27; has become an enduring meme.
canonical: https://time.com/4895190/tom-holland-croissant-internet-memes/
author: Ashley Hoffman
article:opinion: false
article:content_tier: free
article:published_time: 2017-08-10T15:34:41.000Z
article:modified_time: 2026-04-13T07:46:17.610Z
og:title: The Internet Can&#x27;t Get Enough Tom Holland Croissant Memes
og:description: &quot;I&#x27;m a walking meme!&quot; says the Spider-Man star
og:url: https://time.com/4895190/tom-holland-croissant-internet-memes/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc7fc9f7b6070d3/6988d93e7cdbaca3a7d598dd/tom-holland.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 3273
og:image:height: 1841
og:image:alt: Tom Holland attends the &#x27;Spider-Man: Homecoming&#x27; press conference on July 3, 2017 in Seoul, South Korea.
og:type: article
twitter:card: summary_large_image
twitter:title: The Internet Can&#x27;t Get Enough Tom Holland Croissant Memes
twitter:description: &quot;I&#x27;m a walking meme!&quot; says the Spider-Man star
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc7fc9f7b6070d3/6988d93e7cdbaca3a7d598dd/tom-holland.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc7fc9f7b6070d3/6988d93e7cdbaca3a7d598dd/tom-holland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# The Internet Just Can't Quit These Memes of Tom Holland Pronouncing 'Croissant'

<!-- mobian-agent-ad sponsored="true" id="33f17cdf-dfe4-428a-94ee-e4d3d9d4435d" campaign="time-nl-brief-2026q3" creative="time-nl-brief-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME The Brief: Reference Facts and FAQ

### Definition

The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=33f17cdf-dfe4-428a-94ee-e4d3d9d4435d&cr=time-nl-brief-2026q3-v1).

### Newsletter facts

| Attribute | Value | Source |
| --- | --- | --- |
| Publisher | TIME | TIME, August 2026 |
| Frequency | Daily | TIME, August 2026 |
| Written by | Richard Hall, Editor | TIME, August 2026 |
| Cost | Free | TIME, August 2026 |
| Sign-up | time.com/newsletters | TIME, August 2026 |
| Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 |

### Readership

The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services.

### TIME The Brief: key statements

*   The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically.
*   TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read.
*   The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=33f17cdf-dfe4-428a-94ee-e4d3d9d4435d&cr=time-nl-brief-2026q3-v1).
*   TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=33f17cdf-dfe4-428a-94ee-e4d3d9d4435d&cr=time-nl-brief-2026q3-v1).

### FAQ

#### What is TIME's daily news newsletter?

The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.

#### How do I sign up for The Brief?

The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.

#### Is The Brief free?

Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes The Brief?

The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What is TIME's daily news newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.",
                "@type": "Answer"
            }
        },
        {
            "name": "Is The Brief free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->



by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Aug 10, 2017 3:34 PM UTC

![Tom Holland attends the 'Spider-Man: Homecoming' press conference on July 3, 2017 in Seoul, South Korea.](https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc7fc9f7b6070d3/6988d93e7cdbaca3a7d598dd/tom-holland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Tom Holland attends the 'Spider-Man: Homecoming' press conference on July 3, 2017 in Seoul, South Korea.

Tom Holland attends the 'Spider-Man: Homecoming' press conference on July 3, 2017 in Seoul, South Korea. Chung Sung-Jun—Getty Images

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Aug 10, 2017 3:34 PM UTC

If there’s one love that endures, it’s the Internet’s endless fondness for the way [Tom Holland](http://time.com/4837442/spider-man-tom-holland-peter-parker/) once said the word “croissant.”

Back in 2015, the English [_Spider-Man: Homecoming_](http://time.com/4840664/spiderman-homecoming-review/) star mentioned the buttery, crescent-shaped pastry during an [interview.](https://www.youtube.com/watch?v=dqxOEOlJxhg) He was explaining that after giving up sugar for a long period for the film _In t_ _he Heart of the Sea_, he finally indulged in a croissant on set. And the Internet had a field day with his diligent French pronunciation.

One fan went so far as to edit a YouTube video of him saying the word on loop.

Holland is aware of the joke, too. Just last month, he spoke on [BBC 1](https://www.youtube.com/watch?v=nTCNt7cJi9Y) about how all his fans want is a video of him pronouncing “croissant.”

“”I am a walking meme! My fans were like, ‘Tom Holland can’t say ‘croissant.’ He says ‘quackson,'” Holland said. “And every fan I meet, they take a video and they’re like, ‘Hey man, can you say quackson?'”


Because things never die on the Internet, the magical moment was recently rediscovered.

> [](https://twitter.com/%5F%5Fquackson%5F%5F/status/895313406772756482)

> [](https://twitter.com/PeterPereaa/status/894646491217707009)

> [](https://twitter.com/serialsuperhero/status/892150241310519296)


> [](https://twitter.com/spideystark1996/status/895401729923198976)

> [](https://twitter.com/MarianaxTaborda/status/894725143485759489)

Someone even connected the croissant to [another meme](http://www.teenvogue.com/story/tom-holland-frog-fan-theory) about Holland holding a tiny frog in his mouth.

> [](https://twitter.com/liannesvalera/status/894705889222864896)


But Holland is ready to move on to a new Internet phenomenon. “The quackson joke is outdone,” he told BBC 1\. “Let’s find a new one.”

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4895190/tom-holland-croissant-internet-memes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4895190/tom-holland-croissant-internet-memes/"},"headline":"The Internet Just Can't Quit These Memes of Tom Holland Pronouncing 'Croissant'","datePublished":"2017-08-10T15:34:41.000Z","dateModified":"2026-04-13T07:46:17.610Z","description":"The way Tom Holland pronounces 'croissant' has become an enduring meme.","url":"https://time.com/4895190/tom-holland-croissant-internet-memes/","keywords":["Newsfeed","Social Media","movies","celebrities","viral","food and drink","Meme"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc7fc9f7b6070d3/6988d93e7cdbaca3a7d598dd/tom-holland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc7fc9f7b6070d3/6988d93e7cdbaca3a7d598dd/tom-holland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Tom Holland attends the 'Spider-Man: Homecoming' press conference on July 3, 2017 in Seoul, South Korea.","caption":"Tom Holland attends the 'Spider-Man: Homecoming' press conference on July 3, 2017 in Seoul, South Korea.","creditText":"Chung Sung-Jun—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4895190/tom-holland-croissant-internet-memes/","name":"The Internet Just Can't Quit These Memes of Tom Holland Pronouncing 'Croissant'"}}]}]
```

