--- title: Google Doodle Commemorates 100 Anniversary of Silent Parade description: Nearly 10,000 people marched in silence down New York's Fifth Avenue to Madison Square protesting about African-American rights in the U.S. canonical: https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/ author: Kate Samuelson article:opinion: false article:content_tier: free article:published_time: 2017-07-28T11:59:46.000Z article:modified_time: 2026-08-04T07:49:07.887Z article:section: History og:title: Google Doodle Commemorates 100th Anniversary of the Silent Parade og:description: The demonstration about African-American rights in the U.S. took place on July 28, 1917 og:url: https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt302833363345fac5/6988d782096a9464ff69eef6/google-doodle-100-anniversary-silent-parade.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: google-doodle-100-anniversary-silent-parade og:type: article twitter:card: summary_large_image twitter:title: Google Doodle Commemorates 100th Anniversary of the Silent Parade twitter:description: The demonstration about African-American rights in the U.S. took place on July 28, 1917 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt302833363345fac5/6988d782096a9464ff69eef6/google-doodle-100-anniversary-silent-parade.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Google Doodle Commemorates 100th Anniversary of the Silent Parade ## Video: How Google Makes its Doodles [Watch (HLS stream): How Google Makes its Doodles](https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8) (3:23)  _Published 2018-07-07. Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as_ by [Kate Samuelson](https://time.com/author/kate-samuelson/) ## Kate Samuelson Jul 28, 2017 11:59 AM UTC  Google by [Kate Samuelson](https://time.com/author/kate-samuelson/) ## Kate Samuelson Jul 28, 2017 11:59 AM UTC Today’s [Google Doodle](http://time.com/4868043/marshall-mcluhan-google-doodle/) is commemorating the 100 year anniversary of the Silent Parade, a demonstration on July 28, 1917, where nearly 10,000 people marched in silence down New York’s Fifth Avenue to Madison Square protesting about African-American rights in the U.S.. The demonstration was one of America’s first mass protests of lynching and other anti-black violence and was led by the National Association for the Advancement of Colored People (NAACP), including leaders James Weldon Johnson and W.E.B Du Bois. > [](https://twitter.com/NAACP/status/890815268204576769) The protesters, who carried banners with slogans reading “Thou Shalt Not Kill” and “Your Hands Are Full of Blood”, were demanding then-President Woodrow Wilson take legislative action to protect the civil rights of African Americans, which he had spoken about during his presidential campaign. “Today’s Doodle commemorates the 100th anniversary of the Silent Parade, and honors those whose silence resonates a century later,” a [statement](https://www.google.com/doodles/100th-anniversary-of-the-silent-parade) by Google explains. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/"},"headline":"Google Doodle Commemorates 100th Anniversary of the Silent Parade","datePublished":"2017-07-28T11:59:46.000Z","dateModified":"2026-08-04T07:49:07.887Z","description":"The demonstration about African-American rights in the U.S. took place on July 28, 1917","url":"https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/","keywords":["protests","History","Google Doodle","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt302833363345fac5/6988d782096a9464ff69eef6/google-doodle-100-anniversary-silent-parade.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kate Samuelson","jobTitle":"","url":"https://time.com/author/kate-samuelson/"}],"articleSection":"History","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt302833363345fac5/6988d782096a9464ff69eef6/google-doodle-100-anniversary-silent-parade.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"google-doodle-100-anniversary-silent-parade","caption":"","creditText":"Google","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/history/","name":"History"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/protests/","name":"protests"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/","name":"Google Doodle Commemorates 100th Anniversary of the Silent Parade"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How Google Makes its Doodles","description":"Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/upF0qp1E/poster.jpg?width=720","uploadDate":"2018-07-07T16:09:57.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8","embedUrl":"https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/","duration":"PT3M23S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```