Jack White hopes to make the Guinness Book of World Records by making a record in record fast time. The record will be recorded and sold, studio-to-store, on April 19 to celebrate Record Store Day. The whole ordeal will stretch from 10 a.m. to 4 p.m. if all goes according to plan.
White will record in Third Man’s bule room in its Nashville studio to record a direct-to-acetate record in a limited edition version of his next single for his upcoming LP Lazaretto. The masters will then be run to United Record Pressing. The finished record will then be taken back to Third Man to sell to awaiting fans, the Hollywood Reporter reports.
Michigan band Whirlwind Heat will also play their first live show since 2006 at Third Man that day. Those who buy “ultra tickets” for the day will get to see Jack White’s live recording, receive copies of the record-breaking record, and see Whirlwind Heat play.
[THR]
More Must-Reads from TIME
- Inside Elon Musk’s War on Washington
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Cecily Strong on Goober the Clown
- Column: The Rise of America’s Broligarchy
Write to Eliana Dockterman at eliana.dockterman@time.com