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title: World Emoji Day: 7 Emoji Facts to Help You Celebrate
description: From the most popular emoji on social media to the history of everyone&#x27;s favorite nonverbal language.
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author: Raisa Bruner
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article:published_time: 2017-07-17T12:37:25.000Z
article:modified_time: 2026-04-13T07:45:25.577Z
og:title: 7 Emoji Facts to Help You Celebrate World Emoji Day
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1bd3f57a4c2c95e9/6988d5de196cf420220410ae/emoji-fans.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# 7 Emoji Facts to Help You Celebrate World Emoji Day

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=34b2024b-c031-45f3-a9b4-78d1ac61f1db&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

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*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

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#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Jul 17, 2017 12:37 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1bd3f57a4c2c95e9/6988d5de196cf420220410ae/emoji-fans.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Roland Harrison—2017 Action Plus

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Jul 17, 2017 12:37 PM UTC

Emoji may not have replaced text just yet, but they are getting closer: the pictorial icons have [revolutionized digital communication](http://time.com/4408803/how-emoji-have-completely-revolutionized-communication-from-tears-of-joy-to-bacon/?iid=sr-link2) since becoming a fixture of the iOS keyboard in 2011, and adopted by most other platforms soon after.

Monday July 17 marks the fourth annual celebration of the pictographic language with World Emoji Day. And with 2017 also heralding events like the introduction of [expanded human emoji](http://time.com/4598255/apple-ios-release-update-emoji/) and the premiere of the [_Emoji Movie_](http://time.com/4764343/summer-movies-2017/item/emoji-movie-july-28/), it looks like emojis are truly coming of age.

Here are 7 things to know about Emojis on their special day:

**1\. For the** [**third**](https://fivethirtyeight.com/datalab/the-100-most-used-emojis/) **year running, the “Face with Tears of Joy” emoji reigns supreme on social media.**

It dominates on [Twitter](http://emojitracker.com/) and on Facebook as the most-used on both social media platforms. This should come as no surprise to those versed in emoji; after all, this same symbol was even the Oxford Dictionary’s Word of the Year [in 2015](http://time.com/4244795/emoji-consortium-mark-davis/?iid=sr-link2).

**2\. There are now 2,666 official emoji.**

The [Unicode Consortium](http://www.unicode.org/reports/tr51/#Emoji%5FCounts), the governing body that manages the official emoji keyboard, expanded its offerings dramatically in 2017, thanks to a new array of options in skin tone, gender selection, and professions. There were just [722](https://digiday.com/marketing/digiday-guide-things-emoji/) as recently as 2015.

**3\. Emoji were first invented in 1999, but not commonly adopted until 2011\.** 

Japan’s [Shigetaka Kurita](https://blogs.wsj.com/japanrealtime/2014/03/26/meet-shigetaka-kurita-the-father-of-emoji/) first crafted the universal language in preparation for the launch of a mobile internet system called [NTT Docomo](http://time.com/4547514/emojis-museum-of-modern-art/), with 176 12-pixel-by-12-pixel symbols.


**4\. Now, 5 billion emoji are sent daily on Facebook Messenger alone.** 

They’re also wildly popular on Twitter, which regularly makes custom emoji for events and hashtags, and Instagram, where users can hashtag with emoji. Besides the “Face with Tears of Joy,” people tend to love the red heart, the heart eyes smiley, and the kissing face smiley across platforms.

**5\. Over the weekend, a group set a new record for dressing up in emoji costumes around the world.**

Dedicated fans [gathered](http://www.bbc.co.uk/news/technology-40612529) in cities like Dubai, Dublin, and Moscow to set a new Guinness Record for donning emoji-face costumes simultaneously in advance of World Emoji Day and the release of _The Emoji Movie_ on July 28.

**6\. Some of the most-requested emojis include an afro, a bagel and hands making a heart.** 

Emojipedia [tracks requests](http://blog.emojipedia.org/top-emoji-requests-2017/) by popularity for the year, with other symbols like a bald person, takeaway coffee and a chef making a kissing face also showing up as some of the most-wanted additions in 2017.


**7\. World Emoji Day takes place on July 17 for a totally logical reason**

The “calendar” emoji — a minimized version of Apple’s iCal icon for both its desktop and mobile app — shows the default date of July 17.

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