For many men, keeping a freshly-shaven face provides a sense of dignity. But as men lose their dexterity to age or illness, it can become impossible for them to shave themselves, relying instead on caretakers. The population of Americans aged 65 and older will nearly double by 2050, according to the U.S. Census Bureau, meaning an increasing number of men will need grooming help. The problem is that razors are not designed for use on somebody else — until now.
Gillette’s new TREO is the first razor engineered for caregivers to shave men who can’t shave themselves. It handles like a paintbrush, making it easier for users to give a careful shave. The blade requires less water, helpful because many elderly men are shaved away from the bathroom. And the squeezable handle includes a scented gel, making the TREO a standalone shaving package.
Gillette hopes the TREO can help give elderly men a renewed sense of self-respect. “It’s clear when you watch carers looking after men in this condition that dignity is a huge part of it,” said Matt Hodgson, the project’s lead engineer.
Pricing and availability have yet to be announced; for now Gillette is working with select partners to refine the idea.
- The Case for Mediocrity
- How Russia Is Recruiting Cubans to Fight in Ukraine
- Paul Hollywood Answers All of Your Questions About The Great British Baking Show
- Meet the 2023 TIME100 Next: the Emerging Leaders Shaping the World
- Oprah and Arthur C. Brooks: How to Separate Work From Your Identity
- How Canada and India's Relationship Crumbled
- You Don’t Have to Like Wrestling to Love Netflix’s Excellent Wrestlers
- The Most Anticipated Books, Movies, TV, and Music of Fall 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
