With 200 million users, Instagram’s Snapchat clone, Instagram Stories, has already surpassed its competition.

The ephemeral platform, launched last August, lets users post photos and videos that vanish after 24 hours. They can be adorned with text, stickers and drawings to create a narrative story.

While the new feature has found success among a third of all Instagram users, professional photographers have been slow to embrace Stories. These six photographers, though, tell us why they’ve jumped on the opportunity to share their work with that growing audience.

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