--- title: Roger Ailes Built Fox News By Exploiting Bias description: Roger Ailes built the Fox News brand by appealing to deep-seated, existential fears among white conservatives, writes Joy Reid canonical: https://time.com/4784853/joy-reid-roger-ailes/ author: Joy Reid article:opinion: true article:content_tier: free article:published_time: 2017-05-20T04:00:25.000Z article:modified_time: 2026-02-23T05:00:29.218Z article:section: Ideas og:title: Joy Reid: Roger Ailes Built a Kingdom on Exploited Bias og:description: The Fox News brand is based on the existential fears of white conservatives og:url: https://time.com/4784853/joy-reid-roger-ailes/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Joy Reid: Roger Ailes Built a Kingdom on Exploited Bias twitter:description: The Fox News brand is based on the existential fears of white conservatives twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Joy Reid: Roger Ailes Built a Kingdom on Exploited Bias > Sponsored content. 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A paid TIME subscription is separate and available at time.com/subscribe-agent. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=c1c4c564-e3d5-411c-ae5b-526d414d04bf&cr=time-nl-inside-2026q3-v1) by [Joy Reid](https://time.com/author/joy-reid/) ## Joy Reid May 20, 2017 4:00 AM UTC by [Joy Reid](https://time.com/author/joy-reid/) ## Joy Reid May 20, 2017 4:00 AM UTC If you are a certain kind of white conservative, especially a white male conservative, then [Roger Ailes](http://time.com/4784104/roger-ailes-richard-nixon/) was a hero. He constructed a world in which your core beliefs and your gut instincts were, and still are, constantly validated. As a media consultant to Republican presidents, Ailes proved a deft manipulator of racial fear. But it was in building [Fox News](http://time.com/4784062/roger-ailes-dead/) that he found his calling. There, he built a home for those voters whose anxieties he spent decades manipulating for the good and growth of the [GOP](http://motto.time.com/4535594/donald-trump-young-women/). He built a safe, corrective universe that batted down liberal tropes and reinforced the belief deep down inside many a conservative heart that yes, minorities are executing a massive theft of your paycheck in order to lay about on the government dime. Yes, the only way that Democrats could get elected is through massive voter fraud by minorities, intimidation by the New Black Panthers and skullduggery by “illegal immigrants.” Yes, Islam is a danger, the Caliphate is headed to your small town or suburb and Christianity is under attack everywhere, every day, including from the very American government those illegal voters forced upon you in 2008\. Yes, you should fear [Barack Obama](http://time.com/4772781/barack-obama-italy-politicians-you-deserve/) and [Black Lives Matter](http://time.com/4516014/donald-trump-hotel-graffiti/). Yes, you have a right to feel angry and persecuted by the Hollywood Left. Yes, Hillary was a running a vast, criminal enterprise. And yes, men should be Men and women should be perpetually beautiful, perky, sexually available, and in full, smiling agreement with you. Ailes built a Kingdom of Yes. That was his genius. He understood the id of many white conservatives — their sense of constant persecution and victimization; and their existential fears of an America whose racial makeup, sexual mores and gender roles were careening in the opposite direction of the country of their childhood. Ailes built a business on constantly serving that id — covering it in the veneer of news, to give it the air of legitimacy. In doing so, he made himself invaluable to the Republican Party while becoming very rich. [**Read next:** **_Before Fox News, Roger Ailes Helped Get Richard Nixon Elected_**](http://time.com/4784104/roger-ailes-richard-nixon/) If you are Black or Brown, or a liberal or immigrant or Democrat, or a woman unwilling to quietly submit, then Ailes was the ultimate villain. You were the object of mockery and scorn — sometimes overt, often subtle. You were the thing to be gawked at, pawed at, jeered at, propositioned or feared. To you, Roger Ailes may have been the most dangerous man in America. The great irony, of course, is that ultimately Ailes died in exile from his kingdom, forced into the shadows at the apex of victory, having helped place the id in the White House (and Yes, says the Kingdom, our guy is a great success). Mr. Ailes, like some of his greatest creations (Bill O’Reilly first among them) allegedly could not resist indulging in his fantasy as if the kingdom were real and he were omnipotent. In the end, his subjects taught him that he was not. _Reid hosts MSNBC’s_ [_AM Joy_](http://www.msnbc.com/am-joy)_. She co-edited_ [We Are the Change We Seek](https://www.amazon.com/We-Are-Change-Seek-Speeches/dp/1635570913/?tag=timecom-20): The Speeches of Barack Obama _and she wrote_ [Fracture: Barack Obama, the Clintons and the Racial Divide](https://www.amazon.com/Fracture-Barack-Clintons-Racial-Divide/dp/0062305263/?tag=timecom-20). ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4784853/joy-reid-roger-ailes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4784853/joy-reid-roger-ailes/"},"headline":"Joy Reid: Roger Ailes Built a Kingdom on Exploited Bias","datePublished":"2017-05-20T04:00:25.000Z","dateModified":"2026-02-23T05:00:29.218Z","description":"Roger Ailes built the Fox News brand by appealing to deep-seated, existential fears among white conservatives, writes Joy Reid","url":"https://time.com/4784853/joy-reid-roger-ailes/","keywords":["Media","fox news","roger ailes"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Joy Reid","jobTitle":null,"url":"https://time.com/author/joy-reid/"}],"articleSection":"Ideas","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/media/","name":"Media"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4784853/joy-reid-roger-ailes/","name":"Joy Reid: Roger Ailes Built a Kingdom on Exploited Bias"}}]}] ```