After a string of controversy resulted from recent ads released by Pepsi and SheaMoisture, a new commercial by Heineken seems to have hit the right note among consumers.
Titled “Worlds Apart: An Experiment,” the two-minute-long commercial shows six strangers paired up, unaware that their partners hold opposing views to their own. After the pairs follow instructions to build a bar together, a video plays of each person voicing their opinions on hot-button issues like transgender rights, climate change and feminism.
The experiment concludes with a choice: to leave or to discuss those differences over a beer.
All three pairs choose to talk at the bar, some seeming open to changing their views.
The ad has received praise online.
However, others were skeptical about how realistic the commercial is, or if it was staged. Heineken responded on Twitter, saying there was no acting, and that the ad features “real stories.”
Some also questioned whether people could really change their views so easily.
Some even pointed out that the commercial bore similarities to the controversial Pepsi ad featuring Kendall Jenner, by apparently implying that a drink could solve problems.
- Why Cell Phone Reception Is Getting Worse
- The Dirty Secrets of Alternative Plastics
- Israeli Family Celebrates Release of Hostage Grandmother
- We Should Get Paid for Our Online Data: Column
- The COP28 Outcomes Business Leaders Are Watching For
- The 100 Must-Read Books of 2023
- The Top 100 Photos of 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
