--- title: Joe Biden Shares Sexual Assault Campaign It's On Us Video description: Find out how former vice president Joe Biden is continuing his campaign against sexual assault with It's On Us. canonical: https://time.com/4716483/joe-biden-sexual-assault-campaign-its-on-us-autocorrect/ author: Kate Dwyer article:opinion: false article:content_tier: free article:published_time: 2017-03-29T15:01:53.000Z article:modified_time: 2026-04-13T09:05:17.934Z og:title: Joe Biden Continues to Campaign Against Sexual Assault og:description: 'The correct word for sex without consent is rape. Period' og:url: https://time.com/4716483/joe-biden-sexual-assault-campaign-its-on-us-autocorrect/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfe61cc7df064d608/6988b84a86f68ec4306e35c5/joe-biden-nonprofit-foundation.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: U.S. Vice President Joe Biden Speaks During The JPMorgan Healthcare Conference og:type: article twitter:card: summary_large_image twitter:title: Joe Biden Continues to Campaign Against Sexual Assault twitter:description: 'The correct word for sex without consent is rape. Period' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfe61cc7df064d608/6988b84a86f68ec4306e35c5/joe-biden-nonprofit-foundation.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Joe Biden Continues to Campaign Against Sexual Assault > Sponsored content. Supplied in partnership with TIME. 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It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=e03b8697-9375-4e74-9a6e-fae55b028fcc&cr=time-nl-worth-2026q3-v1) by [Kate Dwyer](https://time.com/author/kate-dwyer/) ## Kate Dwyer Mar 29, 2017 3:01 PM UTC  U.S. Vice President Joseph "Joe" Biden pauses as he speaks during the JPMorgan Healthcare Conference in San Francisco, U.S., on Monday, Jan. 9, 2017. U.S. Vice President Joseph "Joe" Biden pauses as he speaks during the JPMorgan Healthcare Conference in San Francisco, U.S., on Monday, Jan. 9, 2017. David Paul Morris—Bloomberg /Getty Images by [Kate Dwyer](https://time.com/author/kate-dwyer/) ## Kate Dwyer Mar 29, 2017 3:01 PM UTC Former Vice President Joe Biden tweeted a powerful PSA about sexual assault Tuesday to kick off the [It’s On Us](http://itsonus.org/) annual [Week of Action](https://civicnation.org/announcing-its-on-us-week-of-action/). “The correct word for sex without consent is rape,” Biden [wrote](https://twitter.com/JoeBiden/status/846739492568514560). “Period. #ItsOnUs to know the signs and to stop it.” Created by ad agency [Mekanism](https://mekanism.com/), the PSA shows two men texting about a sexual assault at what is presumably a house party, with “autocorrect” suggestions appearing to show viewers what they really mean. For example, the perpetrator writes, “Remember that drunk girl I was talking to at the party?” and “talking to” autocorrects to “targeting.” In a later message, the the bystander texts, “Dude, she wanted you” but it autocorrects to “Dude, she wanted you to stop.” “This is one of our most provocative ads, and we really love it,” Rebecca Kaplan, director of It’s On Us, Civic Nation, told [_Adweek_](http://www.adweek.com/brand-marketing/its-on-us-calls-on-college-students-to-re-examine-how-they-talk-about-sexual-assault-in-bold-new-ad/). “It’s talking about language for the first time and how language really matters. What you say is often indicative of what you do, so this is focusing on language as a means of action.” > [](https://twitter.com/JoeBiden/status/846739492568514560) Launched in 2014 by the Obama White House, the It’s On Us campaign works to raise awareness about sexual assault, particularly on college campuses. Joe Biden has been a particularly vocal advocate for the campaign, having spoken about it at the [2016 Oscars](https://civicnation.org/wp-content/uploads/2016/09/IOU%5F2YRREPORT%5FSept19%5FRevised.pdf) and on several college campuses. Under the new administration, It’s On Us [continues](http://www.adweek.com/agencyspy/mekanism-biden-foundation-autocorrect-rape-culture-language-in-latest-its-on-us-psa/128445) under the nonprofit Biden Foundation. \[H/T [Refinery 29](http://www.refinery29.com/2017/03/147419/joe-biden-its-on-us-psa-autocorrect)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4716483/joe-biden-sexual-assault-campaign-its-on-us-autocorrect/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4716483/joe-biden-sexual-assault-campaign-its-on-us-autocorrect/"},"headline":"Joe Biden Continues to Campaign Against Sexual Assault","datePublished":"2017-03-29T15:01:53.000Z","dateModified":"2026-04-13T09:05:17.934Z","description":"'The correct word for sex without consent is rape. 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