A controversial jewelry billboard that some think encourages violence against women has sparked widespread online outrage.
Featuring the tagline, “Sometimes, it’s OK to throw rocks at girls…,” surrounded by colorful gemstones, the Spicer Greene Jewelers advertisement — which was placed along the interstate in Asheville, N.C. — has been criticized by many who were upset by the slogan.
Spicer Green apologized for the billboard on Facebook Thursday, saying the sign was not intended to convey a violent subtext.
However, many Twitter users took to the social media site to denounce the ad, calling it “misogynistic” and “tone-deaf.” It even caught the attention of Chelsea Clinton, who tweeted, “Talking about hitting girls is never funny. Ever.”
More Must-Reads From TIME
- Succession Was a Race to the Bottom, And Everybody Won
- What Erdoğan’s Victory Means for Turkey—and the World
- Why You Can't Remember That Taylor Swift Concert All Too Well
- How Four Trans Teens Threw the Prom of Their Dreams
- Why Turkey’s Longtime Leader Is an Electoral Powerhouse
- The Ancient Roots of Psychotherapy
- Drought Crisis Spurs U.S.-Mexico Collaboration
- Florence Pugh Might Just Save the Movie Star From Extinction