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Ivanka Trump’s Brand Is Discontinuing Its High-End Jewelry Line

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Online Sales For Ivanka Trump Brand Drop 26 Percent In January
NEW YORK, NY - FEBRUARY 10: A woman browses jewelry for sale at the 'Ivanka Trump Collection' shop in the lobby at Trump Tower, February 10, 2017 in New York City. According to a market research firm Slice Intelligence, Ivanka Trump merchandise saw a 26 percent dip in sales in January 2017 compared to January 2016. Kellyanne Conway, a senior counselor to President Donald Trump, has been accused of ethics violations for promoting the Ivanka Trump fashion line during a television interview on Thursday. (Photo by Drew Angerer/Getty Images)Drew Angerer—Getty Images
By Katie Reilly / Fortune

Ivanka Trump’s brand has discontinued its high-end jewelry collection, focusing on more affordable fashion jewelry instead.

Abigail Klem, president of Trump’s brand, said the shift is part of a “commitment to offering solution-oriented products at accessible price points,” the New York Times reported.

Many pieces in the fashion jewelry line, which is sold at Lord & Taylor, are priced under $100, according to the Times. By comparison, some items in Trump’s high-end jewelry collection cost thousands of dollars.

The decision follows a significant spike in online sales for the company after some retailers announced they would stop carrying Ivanka Trump products, prompting White House adviser Kellyanne Conway to promote the brand in a Fox News interview.

Trump announced in January that she would resign from her roles within the Trump Organization and her fashion brand, as she became more active in her father’s presidency.

This article originally appeared on Fortune.com

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