Abigail Klem, 47, was chief brand officer before taking over the business from Ivanka Trump in January this year. Formerly a corporate lawyer, Klem had been working as the executive vice president of global merchandising at Diane Von Furstenberg for more than a decade when she was hired by Trump.
“I really like Ivanka,” Klem told Refinery 29. “We are business associates. We’re close in a way.” Following her father’s presidential win, Ivanka Trump took a formal leave of absence from the company, terminating her involvement in its day-to-day operations.
“We are really committed to having the brand be separate, even from [Ivanka], so certainly her dad is even more distant from that,” Klem said. “We’re committed to doing everything we can to carve an identity for this brand that is about what the brand stands for and the core brand attributes.”
During the month of February, the Ivanka Trump brand may have gained popularity, despite the #GrabYourWallet campaign to boycott the fashion line, and decisions by retailers like Nordstrom and Neiman Marcus to drop the label.
On Lyst, an e-commerce aggregator offering products from more than 12,000 designers and stores, Trump’s brand jumped from selling the 550th highest number of items in January to clocking in at number 11 in February.
A Lyst spokesperson told Motto, “If you compare February to Ivanka Trump’s average orders in 2016, the brand sales increased 557%.”