NEW YORK, NY - FEBRUARY 10: Ivanka Trump brand boots for sale at the Century 21 department store February 10, 2017 in New York City. According to a market research firm Slice Intelligence, Ivanka Trump merchandise saw a 26 percent dip in sales in January 2017 compared to January 2016. Kellyanne Conway, a senior counselor to President Donald Trump, has been accused of ethics violations for promoting the Ivanka Trump fashion line during a television interview on Thursday. (Photo by Drew Angerer/Getty Images)
Drew Angerer—Getty Images
March 8, 2017 12:27 PM EST

The president of Ivanka Trump’s brand is a registered democrat who last week attended a Planned Parenthood event in New York City, according to a Refinery 29 profile.

Abigail Klem, 47, was chief brand officer before taking over the business from Ivanka Trump in January this year. Formerly a corporate lawyer, Klem had been working as the executive vice president of global merchandising at Diane Von Furstenberg for more than a decade when she was hired by Trump.

“I really like Ivanka,” Klem told Refinery 29. “We are business associates. We’re close in a way.” Following her father’s presidential win, Ivanka Trump took a formal leave of absence from the company, terminating her involvement in its day-to-day operations.

“We are really committed to having the brand be separate, even from [Ivanka], so certainly her dad is even more distant from that,” Klem said. “We’re committed to doing everything we can to carve an identity for this brand that is about what the brand stands for and the core brand attributes.”

During the month of February, the Ivanka Trump brand may have gained popularity, despite the #GrabYourWallet campaign to boycott the fashion line, and decisions by retailers like Nordstrom and Neiman Marcus to drop the label.

On Lyst, an e-commerce aggregator offering products from more than 12,000 designers and stores, Trump’s brand jumped from selling the 550th highest number of items in January to clocking in at number 11 in February.

A Lyst spokesperson told Motto, “If you compare February to Ivanka Trump’s average orders in 2016, the brand sales increased 557%.”

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