--- title: This Guy Is Eating a Picture of Jason Segel Every Day description: A YouTube user is filming himself consuming a photo of the 'How I Met Your Mother' actor daily, in the hopes that Segel will reciprocate. canonical: https://time.com/4680185/jason-segel-face-eating/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-02-23T16:30:04.000Z article:modified_time: 2026-04-13T07:41:20.426Z og:title: This Guy Is Eating a Picture of Jason Segel Every Day og:description: He wants the actor to reciprocate. og:url: https://time.com/4680185/jason-segel-face-eating/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Guy Is Eating a Picture of Jason Segel Every Day twitter:description: He wants the actor to reciprocate. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Guy Is Eating a Picture of Jason Segel Every Day to Get Jason Segel's Attention > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=e1b539fd-4f32-429e-845b-ce37cb681c07&cr=time-nl-brief-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Feb 23, 2017 4:30 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Feb 23, 2017 4:30 PM UTC Some publicity stunts in the age of the internet have no rhyme or reason. They are simply odd. Today’s example: a YouTube user [named Noah Maloney](https://munchies.vice.com/en/articles/this-dude-is-going-to-eat-a-photo-of-jason-segel-every-day-until-jason-segel-eats-a-photo-of-him) is eating a full-sized image of [_How I Met Your Mother_](http://time.com/4533546/how-i-met-your-mother-reunion-jason-segel/) actor [Jason Segel ](http://time.com/4636606/the-discovery-trailer-netflix-rooney-mara-jason-segel/)every day—he’s on day seven—in the hopes that Segel will discover him and return the favor by eating a photo of his face. Why? Is this bad for his health? Will Segel ever actually do this? Why Segel, specifically? “He’s a good actor,” Maloney [told Vice](https://munchies.vice.com/en/articles/this-dude-is-going-to-eat-a-photo-of-jason-segel-every-day-until-jason-segel-eats-a-photo-of-him). “I liked _The Muppets_. I cannot stress enough that this is not fueled by anything.” As for his health, Maloney remains unconcerned, citing Canada’s subsidized care. “My wellbeing is irrelevant to the situation,” he said. But meanwhile, he’s committed. [His first video](https://www.youtube.com/watch?v=NdPzSx59sqw), posted Feb. 16, has racked up nearly 600,000 views of him chomping on a headshot in silence, sipping on water to wash down the processed wood pulp. On [Day 4](https://www.youtube.com/watch?v=QAYqxIxyRiQ), he appears to get a tattoo of the actor’s name on his leg—and then consumes the photo. On [Day 7](https://www.youtube.com/watch?v=pMlZ67wU9LU&t=36s), he made it to [Canadian local TV](http://rogerstv.com/show?lid=12&rid=15&sid=6397), where the host watched him eat the photo and mentioned that he has a documentary coming out, although nothing further was discussed. “Hi, Jason,” he says at the end of each video. It’s so far unknown if the stunt has come to Segel’s attention; the actor will next be [seen in Netflix sci-fi movie _The Discovery_](http://www.imdb.com/title/tt5155780/?ref%5F=nm%5Fflmg%5Fact%5F1) with Rooney Mara, which premieres at the end of March. Scratch your head and consider the many permutations of the YouTube effect as you watch, above. > [](https://twitter.com/zestynoah/status/832344291993346052) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4680185/jason-segel-face-eating/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4680185/jason-segel-face-eating/"},"headline":"This Guy Is Eating a Picture of Jason Segel Every Day to Get Jason Segel's Attention","datePublished":"2017-02-23T16:30:04.000Z","dateModified":"2026-04-13T07:41:20.426Z","description":"He wants the actor to reciprocate.","url":"https://time.com/4680185/jason-segel-face-eating/","keywords":["Newsfeed","Entertainment","celebrities","viral"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4680185/jason-segel-face-eating/","name":"This Guy Is Eating a Picture of Jason Segel Every Day to Get Jason Segel's Attention"}}]}] ```