--- title: Google's Valentine's Day Doodles Aren't Just About Love description: The Doodles' also remind the world of the threat faced by pangolins, the world's only scaly mammal — and the most trafficked species canonical: https://time.com/4668547/google-doodle-valentines-day-pangolins/ author: Kevin Lui article:opinion: false article:content_tier: free article:published_time: 2017-02-13T06:26:34.000Z article:modified_time: 2026-05-11T04:46:30.523Z og:title: Google's Valentine's Day Doodles Aren't Just About Love og:description: They also raise awareness of the threat faced by the world's most trafficked animal og:url: https://time.com/4668547/google-doodle-valentines-day-pangolins/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blteb7b3e1a55bb066f/6988ba038e06018d2e4692e9/screen-shot-2017-02-13-at-1-43-55-pm.png?branch=production&width=560&quality=75&auto=webp&crop=16:9 og:image:width: 560 og:image:height: 315 og:image:alt: screen-shot-2017-02-13-at-1-43-55-pm og:type: article twitter:card: summary_large_image twitter:title: Google's Valentine's Day Doodles Aren't Just About Love twitter:description: They also raise awareness of the threat faced by the world's most trafficked animal twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blteb7b3e1a55bb066f/6988ba038e06018d2e4692e9/screen-shot-2017-02-13-at-1-43-55-pm.png?branch=production&width=560&quality=75&auto=webp&crop=16:9 ---  # Google's Valentine's Day Doodles Call for Conservation of the Endangered Pangolin > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=a3a5dcd1-5676-4ac1-9a43-d6945d732446&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=a3a5dcd1-5676-4ac1-9a43-d6945d732446&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=a3a5dcd1-5676-4ac1-9a43-d6945d732446&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Feb 13, 2017 6:26 AM UTC  Google by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Feb 13, 2017 6:26 AM UTC Google has created a series of Valentine’s Day–themed Doodles as Feb. 14 gets closer, but love isn’t the only thing adorning the search giant’s front page these past few days. The Doodles for [Feb. 11](https://www.google.com/doodles/valentines-day-2017-day-1), [12](https://www.google.com/doodles/valentines-day-2017-day-2) and [13](https://www.google.com/doodles/valentines-day-2017-day-3) — all of which turn into an interactive game upon clicking — feature a pangolin looking for the perfect Valentine’s Day gift for its mate. The pangolin, [also known as the scaly anteater](http://time.com/2846889/pangolins-china-cites-trafficking-endangered/), is the world’s only scaly mammal, according to Google.  The first Doodle, displayed Feb. 11, 2017, highlights the giant pangolin, a species native to Africa Google All eight species of pangolins are endangered by a thriving trade of poaching and smuggling. It is the world’s most trafficked animal, with more than 1 million taken from their natural habitats to be eaten or [used in traditional Chinese medicine](http://time.com/4578166/traditional-chinese-medicine-tcm-conservation-animals-tiger-pangolin/).  The second Doodle, released Feb. 12, 2017, features the Indian pangolin, a species native to India, Sri Lanka, Pakistan, Bangladesh, Nepal and Bhutan Google Upon clicking each Doodle, Google users will be led to a game, where a love-struck pangolin must collect different elements to make the perfect Valentine’s gift to its love — cocoa beans on the first day, musical notes on the second, and ribbons for lanterns on the third.  The third Doodle, released Feb. 13, 2017, is in honor of the Chinese pangolin, native to southern China, Taiwan, northern India, Nepal, Bhutan, Bangladesh and Myanmar Google Google released the series of Doodle, called “Pangolin Love,” in association with the WWF, which has set up [a dedicated web page](https://www.worldwildlife.org/pages/google-doodle?utm%5Fsource=Google&utm%5Fcampaign=PangolinLove&utm%5Fmedium=Doodle) to highlight efforts to conserve the scaly mammal. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4668547/google-doodle-valentines-day-pangolins/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4668547/google-doodle-valentines-day-pangolins/"},"headline":"Google's Valentine's Day Doodles Call for Conservation of the Endangered Pangolin","datePublished":"2017-02-13T06:26:34.000Z","dateModified":"2026-05-11T04:46:30.523Z","description":"Google is using Valentine's Day to raise awareness of the threat faced by the world's most trafficked animal","url":"https://time.com/4668547/google-doodle-valentines-day-pangolins/","keywords":["Newsfeed","animals","Internet","Conservation","Google Doodle","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blteb7b3e1a55bb066f/6988ba038e06018d2e4692e9/screen-shot-2017-02-13-at-1-43-55-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kevin Lui","jobTitle":null,"url":"https://time.com/author/kevin-lui/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blteb7b3e1a55bb066f/6988ba038e06018d2e4692e9/screen-shot-2017-02-13-at-1-43-55-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"screen-shot-2017-02-13-at-1-43-55-pm","caption":"","creditText":"Google","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4668547/google-doodle-valentines-day-pangolins/","name":"Google's Valentine's Day Doodles Call for Conservation of the Endangered Pangolin"}}]}] ```