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---
title: This Week in History: TIME Magazine on Japanese Culture
description: In a cover story about Premiere Eisaku Sato, TIME magazine explored the world of Japan in the 1960s, from politics to arts and culture.
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author: Lily Rothman
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article:published_time: 2017-02-06T14:00:44.000Z
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og:image:alt: Feb. 10, 1967
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt3abcb61d770929e6/6988b7dee20a877001a93eed/1101670210_400.jpg?branch=production&width=400&quality=75&auto=webp&crop=16:9)


# 50 Years Ago This Week: Japanese Culture of the 1960s

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![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Lily Rothman](https://time.com/author/lily-rothman/)


![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=96&quality=75&auto=webp)

## Lily Rothman


Rothman is managing editor at TIME.

Feb 6, 2017 2:00 PM UTC

![Feb. 10, 1967](https://static.time.com/v3/assets/bltea6093859af6183b/blt3abcb61d770929e6/6988b7dee20a877001a93eed/1101670210_400.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

The Feb. 10, 1967, cover of TIME

The Feb. 10, 1967, cover of TIME TIME

![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Lily Rothman](https://time.com/author/lily-rothman/)


![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=96&quality=75&auto=webp)

## Lily Rothman


Rothman is managing editor at TIME.

Feb 6, 2017 2:00 PM UTC

_Milestone moments do not a year make. Often, it’s the smaller news stories that add up, gradually, to big history. With that in mind, in 2017 TIME History will revisit the entire year of 1967, week by week, as it was reported in the pages of TIME, to see how it all comes together._ [_Catch up on last week’s installment here._](http://time.com/4644044/50-years-ago-apollo-1/)

[**Week 6: Feb. 10, 1967**](http://time.com/vault/issue/1967-02-10/pages/)

In Japan, the leading Liberal Democratic Party — which, confusingly, represented the conservative side of the nation’s politics — had stayed in power despite expecting election setbacks. That event provided an opportunity for TIME to profile the nation and its Premier, Eisaku Sato.

The magazine presented Japan — the richest nation in Asia — in contrast to its neighbor, China, which was in the middle of a [chaotic](http://time.com/vault/issue/1967-02-10/page/33/) [period of upheaval](http://time.com/4622019/1967-anniversary-china/). Although Japan kept an even keel, as its recent elections had shown, the nation was experiencing its own kind of change, as citizens and observers alike wondered whether Sato and his government would begin to push Japan out of the post-World War II bubble in which it still resided:

---

> “”

---


That said, the magazine also used the opportunity to present an overview of Japanese culture. While certainly indulging in some stereotypes (the average Japanese person “sees no absurdity in sitting on a tatami mat in loose-flowing kimono to eat a breakfast of cornflakes and coffee”), was a relatively nuanced look at the best the country had to offer, from novelists like Kenzaburo Oe to filmmakers like Akira Kurosawa and artists like [Kiyoshi Saito](http://art.famsf.org/kiyoshi-saito), who had created that week’s cover image.

**Surprise bestseller:** Sen. Everett McKinley Dirksen’s recitation album _Gallant Men: Stories of the American Adventure_ was a big hit — prompting a dust-up between the Senator (who opposed compulsory union membership) and the American Federation of Television and Radio Artists, which insisted that he owed fees and dues.

**Beard police:** An interesting side note to Cold War concern over the doings of communist nations comes courtesy of this [odd little item](http://time.com/vault/issue/1967-02-10/page/35/) in the world news section, reporting that Romania had banned beards.


**Abortion debate:** The religion section presented an overview of the growing debate over legalizing abortion in the United States, as individual states and several other religious groups [found themselves in opposition](http://time.com/vault/issue/1967-02-10/page/49/) to the Catholic Church’s strict anti-abortion stance. The more permissive stance lined up with public opinion, the story noted, as a survey had found that “71% favored legal abortion when the woman’s health is seriously endangered, 56% when the pregnancy resulted from rape, and 55% when there is strong likelihood that the child would be born defective.” And, though the conversation about abortion has changed, that feeling has remained substantially the same: as of mid-2016, Gallup [found](http://www.gallup.com/poll/1576/abortion.aspx) that 79% of respondents believed the procedure should be legal in some or all cases.

**Future tech:** These days the use of a beeper or pager may seem like something straight out of _Clueless_, but it turns out the technology is a lot older than that, as TIME [reported](http://time.com/vault/issue/1967-02-10/page/94/) on their usefulness in the late ’60s: “With receivers as small and totable as a hip flask, one-way radio pagers are now a hot item. Some emit only a beep that tells the recipient to call his office from wherever he is. Others give out a beep-voice combination. Either way, the system is simple in concept: Party A wants to reach Party B, who is nowhere near a telephone. Party A calls a radio-paging center. There, an operator sends out an individually toned beep, or a voice instruction, to Party B, who is wearing a paging device. Party B goes to a telephone and calls in, or follows the vocal instruction.”


**Great vintage ad:** Here’s your [reminder](http://time.com/vault/issue/1967-02-10/page/48/) that color TV was still a new and exciting — but unreliable — technology.

**Coming up next week:** [A cover story about Sen. Edward Brooke](http://time.com/vault/issue/1967-02-17/page/1/)

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