Yesterday, Gucci’s Instagram followers got a peek at the house’s Pre-Fall 2017 ad campaign, when a series of “audition” videos featuring exclusively models of color were posted to the platform.
The models were asked questions such as “What is your spirit animal?” and “What does it mean to have soul?” In addition, the models were asked to dance to the soul track,“Crying Over You” by Duke Browner, which could mean that the final campaign might include some fun dance moves. A Gucci spokesperson told Motto that they are not releasing any additional information about the campaign beyond the Instagram posts at this time, but if the videos are any indication of what’s to come, Pre-Fall 2017 could be a big step in the right direction when it comes to inclusivity in fashion.
The casting agency featured in the videos is The Midland Agency, according to The Cut. They’re known for casting “real” models who don’t necessarily meet traditional industry standards. In the past, they’ve cast campaigns for Hood by Air and Eckhaus Latta.
This is not the first time Gucci has teased a campaign on social media. The brand previously took Snapchat viewers on a tour of the greenhouse used as a backdrop for Pre-Fall 2016.
[H/T the Cut]