--- description: Kodak is already bringing back Ektachrome, but other types of film could follow suit, TIME has learned. title: Kodak Wants to Bring Back More Films image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4a8755cf3cef3027/6988b743f887dc3489e98d26/film-photograpby-kodak-comeback1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [LightBox](/tag/time-section-lightbox/) ## LightBox Update your preferences in [Account Settings](/account/preferences/) Close # Kodak Wants to Bring Back More Films by [Olivier Laurent](/author/olivier-laurent/) ## Olivier Laurent Update your preferences in [Account Settings](/account/preferences/) Close Updated: Dec 13, 2023 12:42 PM CUTPublished: Jan 26, 2017 12:00 PM CUT  A roll of Koday's Ektachrome film. A roll of Koday's Ektachrome film.Christopher Furlong—Getty Images by [Olivier Laurent](/author/olivier-laurent/) ## Olivier Laurent Update your preferences in [Account Settings](/account/preferences/) Close Updated: Dec 13, 2023 12:42 PM CUTPublished: Jan 26, 2017 12:00 PM CUT Days after Kodak announced it would bring back its once-popular [Ektachrome](http://time.com/4624129/kodak-ektachrome/ "undefined") color reversal film, TIME has learned that other discontinued films could follow suit. “As we’ve looked at the professional film market over the last two or three years, we’ve actually seen a [resurgence](http://time.com/4649188/film-photography-industry-comeback/ "undefined") in film sales,” says Dennis Olbrich, president of the imaging, paper, photo chemicals and film division at Kodak Alaris, which took over Kodak’s film photography businesses. “It gave us some confidence to start to look at what films would we consider to bring back into the marketplace.” Ektachrome will be the first, once Kodak has developed a new version of the emulsion that will respect the new environmental regulations introduced since its demise in 2012\. But others will also be dusted off. “We’re already starting to evaluate what other films we could bring back and whether it would make sense to do it,” Olbrich tells TIME. While the ever-popular Kodachrome is not off the table, it’s unlikely to make a comeback in the near future. “I would love for it to be Kodachrome, obviously,” says Olbrich. “It’s such an iconic film – that rich saturation, the graininess that people love. But it’s a very difficult proposition to get that whole infrastructure back in place.” Kodachrome film, which used to be a [favorite](http://time.com/3774917/photojournalism-at-the-crossroads-1-the-last-roll-of-kodachrome/ "undefined") of professional photographers until it was discontinued in 2010, uses a more complex emulsion that could only be processed by expert labs such as [Dwayne’s Photo](http://www.dwaynesphoto.com/ "undefined") in Parsons, Kans., which stopped processing the film in 2012\. “It’s much more likely that we will be bringing back other films than Kodachrome,” says Olbrich. **Correction:** The original version of this story misstated the type of film Ektachrome is. It’s a color reversal film, not a color negative film. **_Olivier Laurent_** _is the editor of TIME LightBox. Follow him on_ [_Twitter_](http://twitter.com/olivierclaurent "undefined") _and_ [_Instagram_](http://instagram.com/olivierclaurent "undefined") _@olivierclaurent_ _Follow_ **_TIME LightBox_** _on_ [_Facebook_](https://www.facebook.com/timelightbox "undefined")_,_ [_Twitter_](https://twitter.com/timepictures "undefined") _and_ [_Instagram_](https://instagram.com/timelightbox/ "undefined")_._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4649349/kodak-film-photography/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4649349/kodak-film-photography/"},"headline":"Kodak Wants to Bring Back More Films","datePublished":"2017-01-26T12:00:43.000Z","dateModified":"2023-12-13T12:42:19.000Z","description":"Kodachrome isn't off the table","url":"https://time.com/4649349/kodak-film-photography/","keywords":["LightBox","Tech","photography","Kodak"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4a8755cf3cef3027/6988b743f887dc3489e98d26/film-photograpby-kodak-comeback1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivier Laurent","jobTitle":null,"url":"https://time.com/author/olivier-laurent/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4a8755cf3cef3027/6988b743f887dc3489e98d26/film-photograpby-kodak-comeback1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Photographic Manufacturers Kodak To shed 600 UK Jobs","caption":"A roll of Koday's Ektachrome film.","creditText":"Christopher Furlong—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-lightbox/","name":"LightBox"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4649349/kodak-film-photography/","name":"Kodak Wants to Bring Back More Films"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How Kodak’s Bankruptcy Affects Rochester","description":"The camera business influenced the city’s economy","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/p1R1TQQu/poster.jpg?width=720","uploadDate":"2016-10-19T17:23:07.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/p1R1TQQu.m3u8","embedUrl":"https://time.com/4649349/kodak-film-photography/","duration":"PT13M10S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4649349/kodak-film-photography/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```