As Tom Brady led the New England Patriots to a 36-17 victory over the Pittsburgh Steelers in Sunday night’s AFC Championship game, it wasn’t just his football skills that grabbed people’s attention. When the camera would pan to the star quarterback on the sidelines, he was often wearing a massively padded jacket to stay warm on the chilly January night.
Of course, the Internet immediately latched onto the opportunity to poke fun at his fashion faux pas, turning the enormous coat into an instant meme.
Some resorted to jokes about Deflategate.
While others made pop culture references.
And a few just went for hilarious one-liners.
Will this iconic coat make an appearance at Super Bowl LI? Only time will tell.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Megan McCluskey at megan.mccluskey@time.com