Michael Tullberg—Getty Images
January 4, 2017 11:07 AM EST

The Kardashian-Jenner klan is slowly but surely taking over the cosmetics industry. Kylie Cosmetics is a raging success, Kendall has her own deal with Estée Lauder and now Caitlyn Jenner is joining her daughters in the makeup space with another MAC Cosmetics collaboration, which will hit stores on Thursday.

Jenner’s first collaboration with MAC debuted last April with the aptly-named lipstick, “Finally Free,” according to Yahoo. The rest of the line will be in direct competition with Kylie Cosmetics as it features lipsticks, eye shadows and more.

“Caitlyn Jenner has fearlessly shared her transition with the world, and her new MAC collection continues that mission, proudly championing all ages, all races and all sexes,” MAC said in a statement. “Elegant, classic shades for lips, eyes and cheeks are beautifully suited for those who embrace life, in whatever form they choose,” they finished.

And yes, the new products have empowering names too such as “Worthy,” “Kindness,” and “Compassion.”

Read more about the line at Yahoo.com

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