--- title: Dior's New Feminist Ad Campaign description: Dior Revolution's newest ad campaign, starring the Bell sisters, celebrates all facets of femininity, according to Maria Grazia Chiuri. canonical: https://time.com/4608990/dior-campaign-feminism/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2016-12-21T15:04:58.000Z article:modified_time: 2026-04-13T09:04:11.952Z og:title: Dior's Newest Campaign Is Sending a Strong Feminist Message og:description: 'I strive to... create fashion that resembles the women of today' og:url: https://time.com/4608990/dior-campaign-feminism/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbe11781ec337ea21/6988b3acf887dc5c0ce988c6/dior-feminist-collection.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Christian Dior : Backstage - Paris Fashion Week Womenswear Spring/Summer 2017 og:type: article twitter:card: summary_large_image twitter:title: Dior's Newest Campaign Is Sending a Strong Feminist Message twitter:description: 'I strive to... create fashion that resembles the women of today' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbe11781ec337ea21/6988b3acf887dc5c0ce988c6/dior-feminist-collection.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Dior's Newest Campaign Is Sending a Strong Feminist Message by [Andrea Cheng / InStyle](https://time.com/author/instyle/) ## Andrea Cheng / InStyle Dec 21, 2016 3:04 PM UTC  Models poses prior the Christian Dior show as part of the Paris Fashion Week Womenswear Spring/Summer 2017 on September 30, 2016 in Paris, France. Models poses prior the Christian Dior show as part of the Paris Fashion Week Womenswear Spring/Summer 2017 on September 30, 2016 in Paris, France.Antonello Trio—Getty Images by [Andrea Cheng / InStyle](https://time.com/author/instyle/) ## Andrea Cheng / InStyle Dec 21, 2016 3:04 PM UTC Next up in the [Dior Revolution](http://www.instyle.com/awards-events/fashion-week/paris-fashion-week/maria-grazia-chiuri-dior-spring-2017-show-review): a spring 2017 ready-to-wear campaign that continues to shape and bring new artistic director Maria Grazia Chiuri’s vision to life. For her first, she tapped twin models Ruth and May Bell (both of whom held coveted spots in Dior line-up during Paris [Fashion](http://www.instyle.com/fashion) Week) and French photographer Brigitte Lacombe to communicate the brand’s feminist values by highlighting — and, in turn, celebrating —the sisters’ different characteristics, which illustrates the dichotomous facets of femininity. “I strive to be attentive and open to the world and to create fashion that resembles the women of today,” Chiuri has said of her [debut collection for Dior](http://www.instyle.com/awards-events/fashion-week/paris-fashion-week/maria-grazia-chiuri-dior-spring-2017-show-review). “Fashion that corresponds to their changing needs, freed from the stereotypical categories of ‘masculine/feminine,’ ‘young/not so young,’ ‘reason/emotion,’ which nonetheless also happen to be complementary aspects.” Intentionally pared back, the Bell twins are shot against a stark white backdrop—a series that will make up a larger body of work: The Women Behind the Lens, a compilation of images made by women and their personal vision of the collection. “The collection is incredible, there’s such a multitude of details on the dresses and other pieces, and it’s quite simply magnificent,” says Ruth, who opened the show. “I loved being in the show. It was great working with the designers, the hair teams and with Peter Philips for the makeup—everything went off marvelously!” _This_ [_article_](http://www.instyle.com/news/dior-spring-2017-campaign-ruth-may-bell) _originally appeared on_ [_InStyle.com_](http://instyle.com) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4608990/dior-campaign-feminism/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4608990/dior-campaign-feminism/"},"headline":"Dior's Newest Campaign Is Sending a Strong Feminist Message","datePublished":"2016-12-21T15:04:58.000Z","dateModified":"2026-04-13T09:04:11.952Z","description":"'I strive to... create fashion that resembles the women of today'","url":"https://time.com/4608990/dior-campaign-feminism/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbe11781ec337ea21/6988b3acf887dc5c0ce988c6/dior-feminist-collection.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Andrea Cheng / InStyle"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbe11781ec337ea21/6988b3acf887dc5c0ce988c6/dior-feminist-collection.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Christian Dior : Backstage - Paris Fashion Week Womenswear Spring/Summer 2017","caption":"Christian Dior : Backstage - Paris Fashion Week Womenswear Spring/Summer 2017","creditText":"Antonello Trio—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4608990/dior-campaign-feminism/","name":"Dior's Newest Campaign Is Sending a Strong Feminist Message"}}]}] ```