Facebook Is Looking to Hire a 20-Year Media Veteran to Help it Rethink News

Facebook wants to develop closer ties with the media industry.

A recently posted “Head of News Partnerships” job listing seeks someone with more than 20 years of experience in news to be the “public-facing voice of Facebook and its role in the news ecosystem.”

Business Insider: Facebook working on a plan to pick news from favored media partners like Snapchat

Facebook hiring a liaison between itself and publishers could help the company distinguish between high-quality content from established media outlets and the glut of low-quality, fake news stories that go viral across its social network. The company has faced sharp criticism for its role in spreading fake news stories during the U.S. presidential election.

Business Insider: Facebook is finally getting serious about its ‘Snapchat problem’

Whoever Facebook appoints will be its “leading representative with news organizations worldwide” and “clearly communicate and foster transparent dialogue with news organizations globally,” according to the job description.

Business Insider: A Twitter cofounder nailed the scope of Facebook’s ‘fake news’ problem with one screenshot

The person will also help Facebook “innovate with new technologies” and “support new product launches” related to news. Business Insider recently reported that Facebook is working on a new feature called Collections that will showcase lists of exclusive content from favored publishers directly in the News Feed.

Business Insider: A report that fake news ‘outperformed’ real news on Facebook suggests the problem is wildly out of control

This article originally appeared on BusinessInsider.com

Business Insider: It took only 36 hours for these students to solve Facebook’s fake-news problem