Facebook Chairman, chief executive, and co-founder, Mark Zuckerberg, speaks during a keynote speech at the Mobile World Congress in Barcelona on Feb. 22, 2016.
LLuis Gene—AFP/Getty Images

Facebook wants to develop closer ties with the media industry.

A recently posted “Head of News Partnerships” job listing seeks someone with more than 20 years of experience in news to be the “public-facing voice of Facebook and its role in the news ecosystem.”

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Facebook hiring a liaison between itself and publishers could help the company distinguish between high-quality content from established media outlets and the glut of low-quality, fake news stories that go viral across its social network. The company has faced sharp criticism for its role in spreading fake news stories during the U.S. presidential election.

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Whoever Facebook appoints will be its “leading representative with news organizations worldwide” and “clearly communicate and foster transparent dialogue with news organizations globally,” according to the job description.

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The person will also help Facebook “innovate with new technologies” and “support new product launches” related to news. Business Insider recently reported that Facebook is working on a new feature called Collections that will showcase lists of exclusive content from favored publishers directly in the News Feed.

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This article originally appeared on BusinessInsider.com

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