Over the next 24 hours, 353,000 babies will be born into a world that is changing faster than ever. They will have access to technology, connectivity and education in an age of big data, artificial intelligence and smartphones—making them capable of developing unique insights and transferring them to one another within a single second. This new generation, which includes those born from 2011 until 2025, and which will total two billion people, has been given many names—Gen Alpha, Generation Glass, Net Gen and Gen Tech. However, we have the opportunity to make them the healthiest generation in history—“Gen H”.
If we take thoughtful action today, and if they make the right decisions in the coming years, Gen H will have greater access to care. They will embody health and wellness. They will survive diseases we now consider death sentences.
The future begins with good health and prevention. But to get there, we must not just spend more, but invest more wisely, more deliberately. We should start here to make progress globally, to create a generation where active health and wellness is a way of life:
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