--- title: Senreve Luxury Handbag to Serve Modern Working Woman description: Senreve cofounder Coral Chung couldn't find a high-quality bag truly made for professional women like her. So she designed one herself. canonical: https://time.com/4583497/senreve-bag-silicon-valley/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2016-12-06T12:00:38.000Z article:modified_time: 2026-05-11T04:39:13.511Z og:title: New Luxury Handbag Line Aims to Serve Today's Working Woman og:description: You're going to want a Senreve og:url: https://time.com/4583497/senreve-bag-silicon-valley/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9f2cf0bc7e3aac92/6988b07b428a9e8661cd52b5/maestra-noir.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5375 og:image:height: 3023 og:image:alt: Senreve Maestra Bag og:type: article twitter:card: summary_large_image twitter:title: New Luxury Handbag Line Aims to Serve Today's Working Woman twitter:description: You're going to want a Senreve twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9f2cf0bc7e3aac92/6988b07b428a9e8661cd52b5/maestra-noir.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # New Luxury Handbag Line Aims to Serve Today's Working Woman > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Twice a week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. by [Jessie Van Amburg](https://time.com/author/jessie-van-amburg/) ## Jessie Van Amburg Dec 6, 2016 12:00 PM UTC  Senreve by [Jessie Van Amburg](https://time.com/author/jessie-van-amburg/) ## Jessie Van Amburg Dec 6, 2016 12:00 PM UTC It’s not often that you can find a bag that can truly hold everything and still look good in the process. But the newly-launched luxury handbag label [Senreve](https://www.senreve.com/), co-founded by Coral Chung, attempts to do just that. “The bag is so much of an extension of me as a woman,” Chung told Motto. But in her high-powered life at firms like Bain and Medallia, she says she felt like she always had to choose between beauty and practicality when it came to her work bags. And she felt other luxury brands weren’t designing for a woman like her in mind — a woman who’s running between meetings with a laptop and presentation materials in hand. “I wanted to create the dream bag for me and my friends,” Chung added. Before founding Senreve, Chung said she and her co-founder Wendy Wen found that the world of tech and investment banking that they inhabited was not always friendly towards women. “People would give us coaching advice about our communication and our style. Things like, ‘You just look really young, and your voice is high pitched and you’re bubbly and you smile a lot. So you should tone it down and be more serious.'” Chung and Wen found this attitude frustrating. “Of course we appreciate coaching and feedback. But on the other hand, we felt like this is inauthentic to who we are we happen to be: smiley and friendly and bubbly. That doesn’t mean that we’re less credible or less intelligent.” They are now determined that their brand reflect women like them — women who are strong, powerful and value beauty and luxury. Senreve used a data-driven approach to truly understand that customer. They [surveyed hundreds of women](http://www.prnewswire.com/news-releases/senreve-launches-its-premier-collection-of-luxury-handbags-300365237.html) to learn what they look for in a great purse, and according to Chung the company gathered a database on specs of hundreds of bags from different brands. They used what they learned to create a bag where everything — from the convertible straps to the interior pocket layout — was designed for a specific kind of woman.  Doctor Bag in Blush, $895. Senreve “Young professional women don’t want to be bucketed as just a career oriented professional or a mom who’s on the mommy path. They kind of want to be a little bit of everything,” Chung said. “It’s this whole idea that women are not ‘either-or,’ they’re ‘and.’ I’m a mom, and a professional, and an executive, and a leader, and really involved in my community and a wife and a daughter and all of these things.” [Senreve](https://www.senreve.com/collections/shop) currently offers two bags, the [Maestra and the Doctor](http://www.instyle.com/fashion/accessories/bags/new-brand-senreve-handbag-launch). Each are priced at $895, and are available in a variety of colors. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4583497/senreve-bag-silicon-valley/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4583497/senreve-bag-silicon-valley/"},"headline":"New Luxury Handbag Line Aims to Serve Today's Working Woman","datePublished":"2016-12-06T12:00:38.000Z","dateModified":"2026-05-11T04:39:13.511Z","description":"You're going to want a Senreve","url":"https://time.com/4583497/senreve-bag-silicon-valley/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9f2cf0bc7e3aac92/6988b07b428a9e8661cd52b5/maestra-noir.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jessie Van Amburg","jobTitle":null,"url":"https://time.com/author/jessie-van-amburg/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9f2cf0bc7e3aac92/6988b07b428a9e8661cd52b5/maestra-noir.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Senreve Maestra Bag","caption":"senreve luxury handbag maestra doctor bag","creditText":"Senreve","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4583497/senreve-bag-silicon-valley/","name":"New Luxury Handbag Line Aims to Serve Today's Working Woman"}}]}] ```