By Julia Zorthian
November 7, 2016
MOTTO
Zorthian is a reporter at TIME.

Thanks to a #WearWhiteToVote movement, the “I Voted” sticker won’t be the only political fashion statement on the ground tomorrow.

The grassroots campaign taking place online in support of democratic nominee Hillary Clinton honors the spirit of the suffragists who wore white as they rallied for the women’s right to vote. Clinton brought the sartorial statement en vogue again when she wore a pure white pantsuit to deliver her speech at the Democratic National Convention.

Now, people are announcing their participation on Twitter and Facebook:

Clinton’s convention duds upended the hierarchy of online shopping searches for pantsuits by color, according to data from e-commerce company Lyst, the Times reports: searches for white versions are now occur 7% more than searches for black pantsuits, which were the reigning winners in popularity before the DNC.

“The pantsuit has had a massive resurgence in interest with a 460 percent uplift since January 2016,” Lyst’s editorial director Katherine Ormerod told the Times. “The interest in white pantsuits in particular has certainly confounded expectations—especially as we usually see a seasonal dip for white color ways across every category.’’

[New York Times]

Write to Julia Zorthian at julia.zorthian@time.com.

SPONSORED FINANCIAL CONTENT

Read More From TIME

EDIT POST