--- description: In an age of constant connectivity, it's hard to know when you're putting data at risk. Not so with the Smell of Data, an experimental... title: A Data Breach You Can Smell image: https://static.time.com/v3/assets/bltea6093859af6183b/blta1ef0ec6157c1b01/6988aab42dce011bd79eb184/fragrance-smell-data-bottle-simone-c-niquille.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # A Data Breach You Can Smell  by [Julia Zorthian](/author/julia-zorthian/)  ## Julia Zorthian Update your preferences in [Account Settings](/account/preferences/) Close Oct 21, 2016 10:25 AM CUT  A data breach you can smell A data breach you can smellSIMONE C. NIQUILLE FOR LEANNE WIJNSMA AND FROUKJE TA  by [Julia Zorthian](/author/julia-zorthian/)  ## Julia Zorthian Update your preferences in [Account Settings](/account/preferences/) Close Oct 21, 2016 10:25 AM CUT In an age of constant connectivity, it’s hard to know when you’re putting data at risk. Not so with the Smell of Data, an experimental product designed by Dutch duo Leanne Wijnsma and Froukje Tan that syncs with smartphones and computers via wi-fi and emits a metallic odor when, for example, users visit an unprotected website or connect to a nonsecure hot spot. The goal, says Wijnsma, was to create a “bad data” alert that’s hard to miss, just as the U.S. government requires that a sulfur smell be added to odorless natural gas so people can sniff out leaks. Next up: making it smaller or even wearable. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4540122/a-data-breach-you-can-smell/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4540122/a-data-breach-you-can-smell/"},"headline":"A Data Breach You Can Smell","datePublished":"2016-10-21T10:25:12.000Z","dateModified":"2026-04-13T08:50:38.353Z","description":"In an age of constant connectivity, it's hard to know when you're putting data at risk. Not so with the Smell of Data, an experimental...","url":"https://time.com/4540122/a-data-breach-you-can-smell/","keywords":["Tech","Data topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta1ef0ec6157c1b01/6988aab42dce011bd79eb184/fragrance-smell-data-bottle-simone-c-niquille.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Julia Zorthian","jobTitle":null,"url":"https://time.com/author/julia-zorthian/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta1ef0ec6157c1b01/6988aab42dce011bd79eb184/fragrance-smell-data-bottle-simone-c-niquille.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"smell-of-data-leanne-wijnsma-and-frouk.JPG","caption":"smell-of-data-leanne-wijnsma-and-frouk.JPG","creditText":"SIMONE C. NIQUILLE FOR LEANNE WIJNSMA AND FROUKJE TA","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4540122/a-data-breach-you-can-smell/","name":"A Data Breach You Can Smell"}}]}] ```