--- title: NRA Makes Biggest Ad Buy Yet in Support of Donald Trump description: The National Rifle Association cut a new ad for Republican presidential Donald Trump that will begin airing Wednesday canonical: https://time.com/4519317/nra-new-ad-donald-trump/ author: Katie Reilly article:opinion: false article:content_tier: free article:published_time: 2016-10-05T12:42:44.000Z article:modified_time: 2026-08-19T07:45:31.701Z article:section: Politics og:title: NRA Makes Biggest Ad Buy Yet in Support of Donald Trump og:description: The ad features a millennial woman who used a pistol to fend off an attacker og:url: https://time.com/4519317/nra-new-ad-donald-trump/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltffb7066f5db09b0a/6988a8c20b72e365d06eb3c5/donald-trump-nra-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: Presumptive Republican Presidential Nominee Donald Trump Speaks At The National Rifle Association Annual Meeting og:type: article twitter:card: summary_large_image twitter:title: NRA Makes Biggest Ad Buy Yet in Support of Donald Trump twitter:description: The ad features a millennial woman who used a pistol to fend off an attacker twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltffb7066f5db09b0a/6988a8c20b72e365d06eb3c5/donald-trump-nra-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # NRA Drops $6.5 Million on Ads Backing Donald Trump > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, three times a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters.  by [Katie Reilly](https://time.com/author/katie-reilly/)  ## Katie Reilly Oct 5, 2016 12:42 PM UTC  Donald Trump, Republican presidential nominee, speaks during the National Rifle Association (NRA) annual meeting in Louisville, Kentucky, on May 20, 2016. Donald Trump, Republican presidential nominee, speaks during the National Rifle Association (NRA) annual meeting in Louisville, Kentucky, on May 20, 2016. Luke Sharrett—Bloomberg/Getty Images  by [Katie Reilly](https://time.com/author/katie-reilly/)  ## Katie Reilly Oct 5, 2016 12:42 PM UTC The National Rifle Association cut a new ad [for Republican presidential Donald Trump](http://time.com/4343582/donald-trump-national-rifle-association-nra-endorsement/) that will begin airing Wednesday. The NRA spent $6.5 million on a [30-second spot](https://www.youtube.com/watch?v=9GTOezTVQIg&feature=youtu.be) that will run on national cable channels as well as broadcast networks in Ohio, Nevada, North Carolina, Pennsylvania and Virginia, [Politico reported](http://www.politico.com/story/2016/10/donald-trump-nra-guns-229124). While the organization has [run other ads](http://time.com/4445591/nra-ad-hillary-clinton-hypocrite/) opposing Democratic nominee Hillary Clinton, the new ad indicates direct support for Trump, and it’s the group’s biggest ad buy yet. The ad features a millennial woman, in an apparent play at two demographic groups that polls suggest are siding with Clinton. The woman in the ad, [identified by _Politico_](http://www.politico.com/story/2016/10/donald-trump-nra-guns-229124) as 26-year-old lawyer Kristi McMains, describes defending herself with a pistol when she was attacked in a parking garage by a man with a knife. “Every woman has a right to defend herself with a gun if she chooses,” McMains says in the ad. “Hillary Clinton disagrees with that. Don’t let politicians take away your right to own a gun. Donald Trump supports my right to own a gun.” While Trump has [often falsely argued](http://www.politifact.com/truth-o-meter/statements/2016/jul/21/donald-trump/despite-new-adverb-trumps-claim-about-clinton-want/) that Clinton wants to “abolish” the Second Amendment, Clinton has said she supports the right to own a gun, but she believes in gun safety measures, including expanded background checks. “I’m not here to repeal the Second Amendment. I’m not here to take away your guns,” [Clinton said](http://time.com/4429984/dnc-hillary-clinton-speech-video-transcript/) at the Democratic National Convention. “I just don’t want you to be shot by someone who shouldn’t have a gun in the first place.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4519317/nra-new-ad-donald-trump/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4519317/nra-new-ad-donald-trump/"},"headline":"NRA Drops $6.5 Million on Ads Backing Donald Trump","datePublished":"2016-10-05T12:42:44.000Z","dateModified":"2026-08-19T07:45:31.701Z","description":"The ad features a millennial woman who used a pistol to fend off an attacker","url":"https://time.com/4519317/nra-new-ad-donald-trump/","keywords":["2016 Election","2016 Election","Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltffb7066f5db09b0a/6988a8c20b72e365d06eb3c5/donald-trump-nra-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Katie Reilly","jobTitle":null,"url":"https://time.com/author/katie-reilly/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltffb7066f5db09b0a/6988a8c20b72e365d06eb3c5/donald-trump-nra-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Presumptive Republican Presidential Nominee Donald Trump Speaks At The National Rifle Association Annual Meeting","caption":"Presumptive Republican Presidential Nominee Donald Trump Speaks At The National Rifle Association Annual Meeting","creditText":"Luke Sharrett—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4519317/nra-new-ad-donald-trump/","name":"NRA Drops $6.5 Million on Ads Backing Donald Trump"}}]}] ```