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---
title: This Is How Lobbying Really Works
description: Lobbyists are constantly working behind the scenes to influence the political process, but how exactly does that work?
canonical: https://time.com/4514704/lobbying-how-it-works/
author: TIME Staff
article:opinion: true
article:content_tier: free
article:published_time: 2016-09-30T16:25:43.000Z
article:modified_time: 2026-06-24T06:57:05.433Z
article:section: Ideas
og:title: This Is How Lobbying Really Works
og:description: A new video breaks it down
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twitter:title: This Is How Lobbying Really Works
twitter:description: A new video breaks it down
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt2750791f2bcf0179/6988a837524fc070fbdf9ad7/we-the-voters-lobbyists.jpg?branch=production&width=796&quality=75&auto=webp&crop=16:9)


# This Is How Lobbying Really Works

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> Last updated: September 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=0fe576f7-d1b5-4be4-b478-24af6411e7dc&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) |
| Health Matters | The latest health news and expert advice on living well | Weekdays |
| Worth Your Time | A weekly guide to what to watch, read, and more | Weekly |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Twice a week |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) |

Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=0fe576f7-d1b5-4be4-b478-24af6411e7dc&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=0fe576f7-d1b5-4be4-b478-24af6411e7dc&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

### Sources

*   TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=0fe576f7-d1b5-4be4-b478-24af6411e7dc&cr=time-nl-network-2026q3-v1)

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<!-- video src="https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8" -->
## Video: This Video Is No Longer Available

[Watch (HLS stream): This Video Is No Longer Available](https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8) (0:10)

![This Video Is No Longer Available](https://cdn.jwplayer.com/v2/media/fKodeUO6/poster.jpg?width=720)

_Published 2026-06-23. A new video breaks it down_


by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Sep 30, 2016 4:25 PM UTC

by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Sep 30, 2016 4:25 PM UTC

Lobbyists are constantly working behind the scenes to influence the [political](http://time.com/4419634/america-politics/) process, but how exactly does that work? A new video from the digital short film series _We the Voters: 21 Films for the People_, breaks it down.

Talking to Meredith McGehee, policy director at the Campaign Legal Center, Curtis L. Ducker, executive director of the National Disability Rights Network, and Thomas Ponce, founder of Lobby for Animals, the clip highlights how [lobbyists](http://time.com/4425343/dnc-hillary-clinton-lobbyists-donations/) are allowed to spend and influence on [the hill](http://time.com/4514717/congressional-reform/). Watch the full clip to see how it works.

_We the Voters: 21 Films for the People_ describes itself as “a nonpartisan digital slate of 21 short films designed to inform, inspire and activate voters nationwide with fresh perspectives on the subjects of democracy, elections and governance in the lead up to the 2016 elections.” The series is produced by Paul G. Allen’s Vulcan Productions and the production company Show of Force in partnership with sales and distribution company FilmBuff.

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