As a lead-up to Apple’s highly anticipated iPhone event Wednesday, CEO Tim Cook hitched a ride to San Francisco’s Bill Graham Civic Auditorium with none other than Carpool Karaoke creator James Corden. Of course, he also participated in a recording of the popular Late Late Show segment along the way, showcasing his singing talent to the world with renditions of One Republic’s “I Lived” and Lynyrd Skynyrd’s “Sweet Home Alabama.”
Corden even invited special guest Pharrell to hop in the car, insisting that Cook needed some fashion advice from the 43-year-old singer before he delivered his speech at the annual keynote
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Megan McCluskey at megan.mccluskey@time.com