“Too many perky white males are contributing to a lack of diversity on our screens,” begins an ad called You Never Lamb Alone.
According to Australian agricultural news portal Sheep Central, this is Meat & Livestock Australia’s Spring Lamb campaign, positioning lamb as “the meat that doesn’t discriminate” because it’s accepted across several cultures and religions.
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Created by an Australian agency, the Monkeys, the ad begins with “perky white male” narrator Luke Jacobz morphing into a perky Bengali-Australian narrator Arka Das (still male), who then proceeds to walk us through the broad landscape of Australia’s diverse ethnicities, cultures, nationalities, hair colors, skin types and sexualities.
The 1.36-minute video includes cameos from several high-profile indigenous Australians, including Olympian runner Cathy Freeman, National Rugby League player Greg Inglis and model Samantha Harris.
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