--- title: This Australian Lamb Ad Perfectly Celebrates Diversity description: An Australian lamb marketing organization has released a heart-warming ad that pays tribute to the country's multiculturalism canonical: https://time.com/4479623/aussie-lamb-ad-diversity-lgbt-aboriginal/ author: Dominique Rowe article:opinion: false article:content_tier: free article:published_time: 2016-09-06T05:04:16.000Z article:modified_time: 2026-04-13T07:36:10.765Z og:title: This Australian Lamb Ad Perfectly Celebrates Diversity og:description: The Aussies aren't being sheep when it comes to racism og:url: https://time.com/4479623/aussie-lamb-ad-diversity-lgbt-aboriginal/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Australian Lamb Ad Perfectly Celebrates Diversity twitter:description: The Aussies aren't being sheep when it comes to racism twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # The Aussies Just Celebrated Diversity in an Ad About Lamb and It's Absolutely Perfect by [Dominique Rowe](https://time.com/author/dominique-rowe/) ## Dominique Rowe Sep 6, 2016 5:04 AM UTC by [Dominique Rowe](https://time.com/author/dominique-rowe/) ## Dominique Rowe Sep 6, 2016 5:04 AM UTC “Too many perky white males are contributing to a lack of diversity on our screens,” begins an ad called _You Never Lamb Alone_. [According to Australian agricultural news portal Sheep Central](http://www.sheepcentral.com/mla-to-launch-spring-lamb-as-the-ultimate-cross-cultural-protein/), this is Meat & Livestock Australia’s Spring Lamb campaign, positioning lamb as “the meat that doesn’t discriminate” because it’s accepted across several cultures and religions. Created by an Australian agency, the Monkeys, the ad begins with “perky white male” narrator Luke Jacobz morphing into a perky Bengali-Australian narrator Arka Das (still male), who then proceeds to walk us through the broad landscape of Australia’s diverse ethnicities, cultures, nationalities, hair colors, skin types and sexualities. The 1.36-minute video includes cameos from several high-profile indigenous Australians, including Olympian runner Cathy Freeman, National Rugby League player Greg Inglis and model Samantha Harris. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4479623/aussie-lamb-ad-diversity-lgbt-aboriginal/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4479623/aussie-lamb-ad-diversity-lgbt-aboriginal/"},"headline":"The Aussies Just Celebrated Diversity in an Ad About Lamb and It's Absolutely Perfect","datePublished":"2016-09-06T05:04:16.000Z","dateModified":"2026-04-13T07:36:10.765Z","description":"The Aussies aren't being sheep when it comes to racism","url":"https://time.com/4479623/aussie-lamb-ad-diversity-lgbt-aboriginal/","keywords":["Newsfeed","Australia","Agriculture","Food","viral","Advertising","meat","Diversity"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Dominique Rowe","jobTitle":null,"url":"https://time.com/author/dominique-rowe/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4479623/aussie-lamb-ad-diversity-lgbt-aboriginal/","name":"The Aussies Just Celebrated Diversity in an Ad About Lamb and It's Absolutely Perfect"}}]}] ```