August 11, 2016 2:39 PM EDT
W hat do Ryan Lochte , Lionel Messi, James Franco and Miles Teller have in common? (Besides their high-wattage celebrity, of course.)
It’s their newly bleached hair. These stars of swimming, soccer and the silver screen — along with a slew of other famous faces — have been hitting the peroxide hard this year, going for the gold… and platinum and silver-blue. Whether it’s long, short or buzzed, these guys are testing the power of the light side up top. (We just recommend taking the proper precautions to keep their color strong .)
James Franco is the most recent to share a hair 180, opting for a funky patriotic ombré of sorts in this Instagram, posted Tuesday:
While Franco’s look is fake — other recent photos show him with short hair — and appears to be for a music video project with rapper Riff Raff, we wouldn’t be surprised if he opted for a real dye job at some point soon. The only question we have left: is bleach blonde the new man bun?
SOLNA, SWEDEN - AUGUST 03: Lionel Messi of FC Barcelona during the International Champions Cup 2016 match between Barcelona and Leicester City at Friends arena on August 3, 2016 in Solna, Sweden. (Photo by Catherine Ivill - AMA/Getty Images) Catherine Ivill—Getty Images NEW YORK, NY - APRIL 19: Miles Chamley-Watson attends the Hublot Celebrates 10 Year Anniversary Of All Black Collection at Solomon R. Guggenheim Museum on April 19, 2016 in New York City. (Photo by Paul Zimmerman/WireImage) Paul Zimmerman—Getty Images RIO DE JANEIRO, BRAZIL - AUGUST 9: Ryan Lochte of Team USA celebrates winning the gold medal during the medal ceremony of the men's 200m freestyle relay on day 4 of the Rio 2016 Olympic Games at Olympic Aquatics Stadium on August 9, 2016 in Rio de Janeiro, Brazil. (Photo by Jean Catuffe/Getty Images) Jean Catuffe—Getty Images American Olympic swimmer James Feigen (at right) celebrates a relay race win on Day 2 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 7, 2016 in Rio de Janeiro, Brazil. (Photo by Al Bello/Getty Images) Al Bello—Getty Images NEW YORK, NY - AUGUST 03: Miles Teller attends the "War Dogs" New York premiere at Metrograph on August 3, 2016 in New York City. (Photo by Andrew Toth/FilmMagic) Andrew Toth—Getty Images PARIS, FRANCE - MARCH 06: Jared Leto attends Art Exibibition At Galerie Perrotin as part of the Paris Fashion Week Womenswear Fall/Winter 2015/2016 on March 6, 2015 in Paris, France. (Photo by Michel Dufour/Getty Images) Michel Dufour—Getty Images Singer Justin Bieber arrives at the 2015 American Music Awards at Microsoft Theater on November 22, 2015 in Los Angeles, California. Allen Berezovsky—Getty Images BEVERLY HILLS, CA - FEBRUARY 14: Recording artist Zayn Malik attends the 2016 Pre-GRAMMY Gala and Salute to Industry Icons honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills, California. (Photo by Steve Granitz/WireImage) Steve Granitz—Getty Images MANCHESTER, ENGLAND - JUNE 05: Niall Horan attends Soccer Aid 2016 at Old Trafford on June 5, 2016 in Manchester, United Kingdom. (Photo by Karwai Tang/WireImage) Karwai Tang—Niall Horan NEW YORK, NY - JUNE 01: Singer Pharrell Williams attends G-Star RAW Fifth Avenue Store Opening at G-Star RAW Fifth Avenue on June 1, 2016 in New York City. (Photo by John Lamparski/WireImage) John Lamparski—Getty Images CAP D'ANTIBES, FRANCE - MAY 19: Lucky Blue Smith attends the amfAR's 23rd Cinema Against AIDS Gala at Hotel du Cap-Eden-Roc on May 19, 2016 in Cap d'Antibes, France. (Photo by Kevin Tachman/WireImage) Kevin Tachman—Getty Images More Must-Reads from TIME Donald Trump Is TIME's 2024 Person of the Year Why We Chose Trump as Person of the Year Is Intermittent Fasting Good or Bad for You? The 100 Must-Read Books of 2024 The 20 Best Christmas TV Episodes Column: If Optimism Feels Ridiculous Now, Try Hope The Future of Climate Action Is Trade Policy Merle Bombardieri Is Helping People Make the Baby Decision