In our latest First Take series, TIME speaks with conceptual artist Hank Willis Thomas about what makes a great photograph.
“Whoever is holding the frame is actually creating the story,” he says. “What makes a great photographer is their ability to actually find that thing again and again.”
Thomas’s life work focuses on identity, commodity, media, and popular culture. His advertising mockups, which often incorporate recognizable icons into his work from well-known brands, question generalizations developed around race, gender and ethnicity.
Watch this TIME video to hear Thomas talk about his process.
Hank Willis Thomas is a contemporary African-American visual artist, photographer and arts educator interested in race, advertising and popular culture.
- Employers Take Note: Young Workers Are Seeking Jobs with a Higher Purpose
- Signs Are Pointing to a Slowdown in the Housing Market—At Last
- Welcome to the Era of Unapologetic Bad Taste
- As the Virus Evolves, COVID-19 Reinfections Are Going to Keep Happening
- A New York Mosque Becomes a Refuge for Afghan Teens Who Fled Without Their Families
- High Gas Prices are Oil Companies' Fault says Ro Khanna, and Democrats Should Go After Them
- Two Million Cases: COVID-19 May Finally Force North Korea to Open Up