<!-- mobian-agent-page publisher="time" canonical="https://time.com/4437480/pokemon-go-rio-kohei-uchimura/" -->

---
title: Pokemon Go: Olympian Kohei Uchimura Racks Up $5000 Playing
description: How far would you go to catch them all? For Olympic gymnast Kohei Uchimura, the hyper-popular app cost him nearly $5,000 in Brazil.
canonical: https://time.com/4437480/pokemon-go-rio-kohei-uchimura/
author: Cady Lang
article:opinion: false
article:content_tier: free
article:published_time: 2016-08-03T19:45:20.000Z
article:modified_time: 2026-04-13T07:35:03.268Z
og:title: Olympic Gymnast Accidentally Spends $5K on Pokémon Go in Brazil
og:description: Catching them all comes at a steep price.
og:url: https://time.com/4437480/pokemon-go-rio-kohei-uchimura/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt335c462e2be0bf22/6988a102ab6d770b2e6aac88/olympic-athlete-rio-pokemon-go.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 2000
og:image:height: 1125
og:image:alt: GYMNASTICS-OLY-2016-RIO
og:type: article
twitter:card: summary_large_image
twitter:title: Olympic Gymnast Accidentally Spends $5K on Pokémon Go in Brazil
twitter:description: Catching them all comes at a steep price.
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt335c462e2be0bf22/6988a102ab6d770b2e6aac88/olympic-athlete-rio-pokemon-go.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt335c462e2be0bf22/6988a102ab6d770b2e6aac88/olympic-athlete-rio-pokemon-go.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Olympic Gymnast Accidentally Spends $5K on Pokémon Go in Brazil

<!-- mobian-agent-ad sponsored="true" id="b8c07430-b507-4d87-97cb-cdea7477670a" campaign="time-nl-brief-2026q3" creative="time-nl-brief-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME The Brief: Reference Facts and FAQ

### Definition

The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=b8c07430-b507-4d87-97cb-cdea7477670a&cr=time-nl-brief-2026q3-v1).

### Newsletter facts

| Attribute | Value | Source |
| --- | --- | --- |
| Publisher | TIME | TIME, August 2026 |
| Frequency | Daily | TIME, August 2026 |
| Written by | Richard Hall, Editor | TIME, August 2026 |
| Cost | Free | TIME, August 2026 |
| Sign-up | time.com/newsletters | TIME, August 2026 |
| Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 |

### Readership

The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services.

### TIME The Brief: key statements

*   The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically.
*   TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read.
*   The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=b8c07430-b507-4d87-97cb-cdea7477670a&cr=time-nl-brief-2026q3-v1).
*   TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=b8c07430-b507-4d87-97cb-cdea7477670a&cr=time-nl-brief-2026q3-v1).

### FAQ

#### What is TIME's daily news newsletter?

The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.

#### How do I sign up for The Brief?

The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.

#### Is The Brief free?

Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes The Brief?

The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What is TIME's daily news newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.",
                "@type": "Answer"
            }
        },
        {
            "name": "Is The Brief free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->



![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Aug 3, 2016 7:45 PM UTC

![GYMNASTICS-OLY-2016-RIO](https://static.time.com/v3/assets/bltea6093859af6183b/blt335c462e2be0bf22/6988a102ab6d770b2e6aac88/olympic-athlete-rio-pokemon-go.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Japan's Kohei Uchimura smiles during a practice session of the men's Artistic gymnastics at the Olympic Arena on August 3, 2016 ahead of the Rio 2016 Olympic Games in Rio de Janeiro. / AFP / Thomas COEX (Photo credit should read THOMAS COEX/AFP/Getty Images)

Japan's Kohei Uchimura smiles during a practice session of the men's Artistic gymnastics at the Olympic Arena on August 3, 2016 ahead of the Rio 2016 Olympic Games in Rio de Janeiro. / AFP / Thomas COEX (Photo credit should read THOMAS COEX/AFP/Getty Images) THOMAS COEX—AFP/Getty Images

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Aug 3, 2016 7:45 PM UTC

How far would you go to catch them all? For [Japanese Olympic gymnast Kohei Uchimura](http://time.com/4435148/how-watch-olympics-2016/), who, like many others, is infatuated with [Pokémon Go](http://time.com/4401084/pokemon-go-how-play-guide-tips/), the hyper-popular app cost him nearly $5,000 in Brazil.

The reigning Olympic gold medalist and six-time world champion told [_Kyodo News_](http://english.kyodonews.jp/news/2016/08/424110.html) that he racked up a 500,000 yen (about $5,000) charge for his roaming data bill after playing the game since his arrival in [Sao Paulo, Brazil](http://time.com/4420009/why-massive-zika-spread-is-unlikely-at-the-olympics/). The athlete said that he downloaded the app when he arrived in Brazil for the pre-Olympic training camp and quickly became addicted to it — all while under the impression he had a flat rate for overseas data usage.

When Uchimura found out, however, he was less than enthused. His teammate Kenzo Shirai noted, “He looked dead at the team meal that day.”

Luckily, however, Uchimura’s phone company spared him the enormous expense and he’ll instead be paying the daily flat rate of about 3,000 yen (about $30).

“I really lucked out,” he concluded.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4437480/pokemon-go-rio-kohei-uchimura/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4437480/pokemon-go-rio-kohei-uchimura/"},"headline":"Olympic Gymnast Accidentally Spends $5K on Pokémon Go in Brazil","datePublished":"2016-08-03T19:45:20.000Z","dateModified":"2026-04-13T07:35:03.268Z","description":"Catching them all comes at a steep price","url":"https://time.com/4437480/pokemon-go-rio-kohei-uchimura/","keywords":["Newsfeed","Internet","viral","entertainment","Summer Olympics","2016 Rio de Janeiro Olympics","pokemon go","Sports"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt335c462e2be0bf22/6988a102ab6d770b2e6aac88/olympic-athlete-rio-pokemon-go.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt335c462e2be0bf22/6988a102ab6d770b2e6aac88/olympic-athlete-rio-pokemon-go.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"GYMNASTICS-OLY-2016-RIO","caption":"GYMNASTICS-OLY-2016-RIO","creditText":"THOMAS COEX—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4437480/pokemon-go-rio-kohei-uchimura/","name":"Olympic Gymnast Accidentally Spends $5K on Pokémon Go in Brazil"}}]}]
```

